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What has been happening between Zeekr and Cadillac over in China?!
There’s been just a little little bit of trash speak happening over there in China between Zeekr and Cadillac. This follows some unhappiness amongst Zeekr clients after which Cadillac attempting to capitalize on that unhappiness — however not precisely nailing it. Right here’s the collection of occasions and key components:
- Zeekr simply launched the 2025 Zeekr 007 sedan and 2025 Zeekr 001.
- These two new fashions are updates and enhancements over their predecessors, however they arrive nearly 6 months after these predecessors arrived available on the market.
- Zeekr house owners bought upset that their quite-new autos have been already being hit with huge depreciation as a result of these new variations popping out so quickly.
- Cadillac responded to that by posting a new-customer pitch on Weibo that particularly talked about itself as a Zeekr “replacement.” (Curiously, “ZEEKER REPLACEMNET” was Cadillac’s lead textual content within the Weibo publish, not solely misspelling “replacement” but additionally misspelling “Zeekr.”)
- That advertising and marketing try didn’t go over notably effectively. Zeekr VP Zhu Ling rotated and burned Cadillac. Zhu Ling famous that Cadillac was a traditional model, however that it was time to maneuver on. Extra particularly, he stated (in Chinese language): “The electric age, the rise of China, the glory of Detroit is no more.”
- Additionally, seemingly responding to Cadillac and discussing the 007, he added: “It’s faster than you, it’s smarter than you, it’s younger than you, and it’s more affordable than you. Time doesn’t go back, history doesn’t go back. See you in my mirror.”
Them are fightin’ phrases.
Cadillac pulled down its publish quickly after it went viral, however “Cadillac vs Zeekr” grew to become a trending subject on Weibo.
The bottom model of the 007 prices simply RMB 209,900 ($29,400) and has 310 kW of energy. And simply have a look at the factor!
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