Honor launched the Magic V3 with a particularly skinny physique – below 4.4 mm unfolded and 9.2 mm in a folded state. The corporate will launch the foldable internationally on September 5, so it’s going all-in on promotional actions, together with mocking opponents.
Honor issued “the world’s smallest apology” to Samsung house owners who purchased a Galaxy Z Fold machine. The 166-word apology is etched into the Magic V3’s 2.84 mm hinge. The Chinese language firm wished to “make amends for the inconvenience caused to those who have already purchased Samsung’s chunkier alternative.”
The complete message reads:
Expensive Samsung Galaxy Z Fold house owners, we’re sorry. We all know you have been excited to purchase a cellphone that folds in half and matches in your pocket awkwardly. You have been promised the longer term, a technical marvel, a world of boundless multitasking and efficiency.
And now, you are most likely wanting on the new HONOR Magic V3 and feeling slightly… betrayed. Measurement issues, and we really feel your ache. Like being tipped for a gold medal after which coming final within the race, the data {that a} thinner, lighter, and extra sturdy foldable exists is sufficient to make anybody query their decisions.
We get it. You have been an early adopter, a pioneer bravely venturing into the uncharted territory of foldable screens with questionable sturdiness. You deserve higher. In truth, you deserve a gold medal.
In all seriousness, we at HONOR are dedicated to pushing the boundaries of expertise and bringing you the absolute best foldable expertise. We’re simply saying… it is okay to really feel let down. We might really feel the identical method.
The apology was etched by Graham Brief, a UK-based artist who’s 78 years previous and is understood for his or her minuscule artwork items, one in every of which is that this message. It took the artist 90 hours to engrave the message by hand, which could be learn solely when considered below a microscope.
The press launch by no means talked about that this can be a single piece of art work and never a message that will likely be engraved on all Magic V3 foldables. We additionally don’t have any clue whether or not we’ll be capable of see it, however we hope will probably be showcased at IFA 2024 in Berlin.
The try and mock Samsung, an organization that launched its first foldable earlier than Honor even existed as an unbiased firm, is one option to convey consideration to the Magic V3. One other is the cellphone’s sturdiness, which we additionally examined.
Honor will launch the Magic V3 on Thursday in three colours: Inexperienced, Black, and Crimson. The value will likely be revealed in the course of the occasion which we’ll attend. As soon as all the pieces is official, we will likely be able to report all of the remaining particulars.