From the “he must be doing something right” division: An Apple lawyer despatched a word and known as designer Antonio De Rosa this week, asking him to regulate a few of his design ideas for attainable new Apple merchandise as a result of they give the impression of being “too real,” based on De Rosa, CEO of ADR Studio.
“I received a call from an Apple attorney asking me to adjust some of my concepts because they were considered too realistic,” De Rosa wrote Wednesday on X.
Apple tries to regulate designer’s product ideas as a result of they give the impression of being ‘too real’
Cult of Mac has written so much about De Rosa and his ADR Studio — see the checklist of articles beneath — as a result of his design ideas for attainable Apple merchandise are so well-executed and compelling. We even profiled the person and his pc gear in an interview we ran as a Setups submit. However we suppose there’s no larger reward for his ideas than Apple’s authorized division getting in his face, proper?
“You know you’re on the right path when a legal team comes after you for being ‘too real’ haha,” quipped a commenter on the X submit, beneath.
Apple contacting an idea designer on this method appears uncommon, and maybe even unprecedented. Cupertino has gone after product leakers, in fact. It shut down rumors website Suppose Secret in 2007, for instance. However it doesn’t normally go after idea designers. It’s arduous to say what authorized foundation it might have with out additional data. Apple might be motivated to do one thing like this if it thinks the designer is getting inside data, like some leakers do, or perhaps it simply thinks De Rosa’s extremely sensible renders may confuse the general public, because the lawyer’s word, beneath, suggests.
I acquired a name from an Apple lawyer asking me to regulate a few of my ideas as a result of they had been thought-about too sensible. pic.twitter.com/e5PGOVT7tj
— Antonio De Rosa (@aderosa75) August 15, 2024
The decision from the lawyer De Rosa talked about adopted up on the lawyer’s word beneath. It expresses concern a few of De Rosa’s ideas may confuse customers:
Apple appreciates your creativity and enthusiasm for the corporate, and doesn’t usually object to your web site or designs, however there are particular pages/designs that Apple worries could look too actual, and may very well create shopper confusion. Reasonably than request that you just take them down totally or make some form of blanket adjustments, we’d quite speak via the nuances of the difficulty and ideally discover a affordable resolution that works for everybody.
Cult of Mac reached out to De Rosa to substantiate the Apple lawyer’s contact with him (and hoping to seek out out which ideas bothered the iPhone big and the way De Rosa is addressing that), however up to now he has not replied. We’ll replace this submit if he does.
Learn extra on Cult of Mac about Antonio De Rosa and his ideas:
Photograph: Antonio De Rosa/ADR Studio
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