Google I/O 2024 was type of shocking. It is because Google usually publicizes a bunch of various issues on the occasion, generally {hardware}, generally software program, generally companies, and so forth. However this yr, the main focus was largely on AI, however we felt that it was type of lackluster.
As a substitute of blowing us away with their AI developments, a number of the brand new AI options and instruments really feel like simply enhanced variations of software program. It didn’t actually have the identical magic we felt when ChatGPT first burst onto the scene. However each cloud has a silver lining, and this silver lining could possibly be Apple’s to seize.
It’s anticipated that at WWDC 2024, Apple will make a bunch of AI-related bulletins. Seeing as how boring I/O was, this provides Apple an opportunity to really stand out and create one thing magical. It’s not simply wishful considering on our half although, Apple positively wants this as nicely.
A shoddy observe document
Apple has a combined observe document with regards to launching new companies. Siri is a good instance of that. On stage, the demo was close to flawless for its time. In real-life, it was a very completely different story. Even after greater than a decade later, Siri nonetheless pales compared to Amazon Alexa and Google Assistant.
Apple Maps was one other fiasco the place for one thing as fundamental as a mapping utility, it had bizarre graphical glitches and navigation points that led folks to the flawed place. With this observe document, Apple positively must get its AI sport proper out of the door or threat falling behind, by no means to catch up once more.
Apple’s user-centric strategy
The corporate does have a small ingredient of shock within the sense that nobody is aware of for certain what precisely they’re engaged on. This might lead to one thing that’s fully shocking, in a great way, or one thing that simply falls flat on its face. A current report from Mark Gurman over at Bloomberg means that Apple’s AI strategy will probably be much less grand.
Apple is predicted to launch AI options that it thinks will profit its customers in day-to-day actions. That is versus the extra grandiose strategy from Google who’s making an attempt to shove its AI into all the pieces.
This could possibly be good or unhealthy, relying on the way you take a look at it. It could possibly be good as a result of it permits Apple to begin small and get it proper earlier than it strikes onto larger and higher issues. It could possibly be unhealthy as a result of it might come throughout as boring. We think about that Apple’s traders are extra within the grand scheme of issues, so Apple might want to stability maintaining each its clients and traders comfortable.
Will Apple pull it off?
We’re cautiously optimistic that Apple will be capable of pull it off AI. There isn’t a doubt that Apple has the sources to make it work. However the firm has a popularity for being cussed the place they nonetheless imagine that they know what clients need. As a rule, they’re proper.
Apple didn’t get to the place they’re at present by being continuously flawed. However there have been cases the place they flopped and have failed to completely get better. Siri continues to be horrible to make use of and whereas Apple Maps has gotten loads higher, the preliminary tone that Apple set is one thing they’ll by no means be capable of totally shake off.
Both approach, we’ll have to attend and see. WWDC 2024 will probably be happening from the tenth to the 14th of June, 2024, so test again with us for extra updates.