Smartphone shipments in Q2 2024 grew 6.5% on a yearly foundation, revealed IDC in its newest report on the worldwide market. Corporations noticed a fourth consecutive quarter of cargo development and are constructing in direction of an anticipated restoration by the top of the 12 months.
Samsung and Apple remained on high, and all High 5 firms elevated their shipments. IDC revealed that AI and better common promoting costs have been the principle causes for the market’s enchancment between April and June 2024.
| Firm | Q2 2024 Shipments (in million) |
Q2 2024 Market share |
Q2 2023 Shipments (in million) |
Q2 2023 Market Share |
Progress |
| Samsung | 53.9 | 18.9% | 53.5 | 20.0% | 0.7% |
| Apple | 45.2 | 15.8% | 44.5 | 16.6% | 1.5% |
| Xiaomi | 42.3 | 14.8% | 33.2 | 12.4% | 27.4% |
| vivo | 25.9 | 9.1% | 21.3 | 7.9% | 21.9% |
| Oppo | 25.8 | 9.0% | 25.4 | 9.5% | 1.8% |
| Others | 92.1 | 32.3% | 90.1 | 33.6% | 2.3% |
| Complete | 285.4 | 100% | 268.0 | 100% | 6.5% |
One IDC Analysis Director identified that the market goes via a premiumization development, and Apple and Samsung have benefited essentially the most from it. On the opposite finish are Chinese language makers that noticed elevated shipments within the low finish, and in consequence, their share within the mid-range is challenged.
The report claims that 19% of all shipments are forecasted to be smartphones with AI options, which is the quickest development of any cell innovation IDC has seen.
The expansion in Q2 2024 is clearly on the again of the weak demand final 12 months, however it’s nonetheless encouraging to see it. Some firms have determined to refine product specs or pricing to make sure profitability, however the expectation is that everybody will push AI, which would be the subsequent development driver after 5G and foldables.
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