iPhone 16 preorders is likely to be about 12.7% YoY decrease than the primary weekend gross sales of iPhone 15 from 2023. Nonetheless, analyst Ming-Chi Kuo claims there’s greater demand for the iPhone 16 and its Plus sibling.
The analyst blames the lower-than-expected demand on Apple Intelligence being unavailable at launch.
Larger demand for iPhone 16 than iPhone 16 Professional
Apple stopped publishing the preorder numbers and opening weekend gross sales figures of latest iPhones a number of years in the past. So, we should depend on supply-chain analysis from reputed analysts to get an thought concerning the demand for brand spanking new iPhones. Primarily based on a observe from TF Worldwide Securities analyst Ming-Chi Kuo, the iPhone 16 is off to a gradual begin.
The analyst estimates Apple acquired 37 million preorders for brand spanking new iPhones within the launch weekend. That is about 12.7% decrease than the iPhone 15‘s opening weekend gross sales. Extra importantly, Apple acquired fewer iPhone 16 Professional preorders, with shoppers preferring the iPhone 16/Plus as an alternative. Nonetheless, the upper demand for the latter isn’t sufficient to spice up the general iPhone shipments.
As per Kuo’s analysis, iPhone 16 Professional and Professional Max preorders are down by 27% and 16% from final yr. iPhone 16 Plus demand is outwardly up by a whopping 48%, whereas that of the iPhone 16 is up by 10%.
Not like final yr, Apple additionally had sufficient iPhone 16 Professional Max shares earlier than preorders. That is as a result of improved yield of the 5x periscope digicam and Apple’s expectations of upper shopper curiosity in it.
Apple Intelligence launch would possibly enhance iPhone 16 demand
Kuo speculates that one of many causes for the decrease demand for the brand new iPhones is the dearth of Apple Intelligence. The iPhone 16’s greatest promoting level will solely arrive with iOS 18.1 in October and isn’t accessible at launch. Moreover, in China, Apple faces stiff competitors from native gamers like Oppo, Vivo, Huawei, and Xiaomi.
Regardless of the decrease demand, the analyst claims Apple is not going to modify the manufacturing for the brand new iPhones within the brief time period.
The corporate would possibly see a lift within the demand for the iPhone 16 following the discharge of Apple Intelligence. Plus, enticing promotions in the course of the vacation season and year-end would possibly assist enhance the demand for the brand new iPhones. And if that doesn’t work, the corporate would possibly undertake a extra aggressive product technique in 2025 to spice up demand.
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