Apple analyst Ming-Chi Kuo immediately stated demand for the iPhone 16 Professional and iPhone 16 Professional Max has been “lower than expected” because the units grew to become accessible to pre-order within the U.S. and dozens of different international locations on Friday. Kuo stated his knowledge is predicated on a “supply chain survey” and transport estimates listed on Apple’s on-line retailer.


Kuo estimated that gross sales of all 4 iPhone 16 fashions reached about 37 million items within the first weekend after Apple started accepting pre-orders, which is down almost 13% in comparison with first-weekend gross sales of the iPhone 15 sequence final yr. The analyst stated a key issue for the decline is the decrease demand for the Professional fashions, with first-weekend gross sales of the iPhone 16 Professional and iPhone 16 Professional Max estimated to be down 27% and 16%, respectively, in comparison with iPhone 15 Professional and iPhone 15 Professional Max gross sales in the course of the equal interval final yr.

The usual iPhone 16 and iPhone 16 Plus have seen larger demand than the iPhone 15 and iPhone 15 Plus in the course of the first weekend of gross sales, however this has not been sufficient to offset the decrease demand for the Professional fashions, in line with Kuo.

Kuo stated a serious cause for the iPhone 16 Professional fashions having lower-than-expected demand is that Apple Intelligence won’t be accessible on the units after they launch on Friday. As an alternative, the primary Apple Intelligence options are rolling out with iOS 18.1 in October. As well as, the analyst stated the iPhone is going through “intense competition” in China.

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