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- Kia EV3 brings progressive expertise of brand name’s flagship EV9 SUV to set new requirements within the compact EV SUV section
- Daring, progressive exterior with progressive, sensible inside that maximizes area, performance, and consolation
- Greatest-in-class 600km AER driving vary; 10–80% battery charging in 31 minutes
- Kia AI Assistant, Premium Streaming, superior driving help programs and Over-the-Air updates elevate possession expertise
- Absolutely electrical EV3 to boost EV accessibility and speed up Kia’s transition to a sustainable mobility options supplier
Kia has right now revealed full particulars of the brand new Kia EV3, the corporate’s devoted compact EV SUV. With its mixture of daring design, progressive expertise, and groundbreaking options, the EV3 units new requirements by no means earlier than seen within the compact EV SUV sector.
Drawing on Kia’s superior expertise and customer-focused values of the model’s bigger, multi-award-winning EV9 SUV, the EV3 carves out its personal id. It brings a novel, immersive expertise to the compact EV SUV sector. By considerably exceeding prospects’ expectations, the EV3 will broaden the attraction and elevate the notion of EV SUVs.
“By providing groundbreaking design, an industry-leading electric drivetrain, and practical, innovative lifestyle solutions, the EV3 aims to extend Kia’s exceptional EV SUV experience to a wider audience. With a WLTP driving range of up to 600km and fast-charging capability, the EV3 addresses common concerns about electric vehicles. It will reassure those who may have been hesitant to make the switch to electric mobility and will lead the mass adoption of EVs,” mentioned Ho Sung Music, President and CEO at Kia.
Exterior Design: A daring and progressive assertion
Kia’s ‘Opposites United’ design philosophy, which harnesses the inventive rigidity generated by the divergent values of nature and modernity to ship a harmonious complete, was central to the formation of the Kia EV3’s progressive, dynamic, and dramatic design. The philosophy’s affect elevates the EV3’s emotional really feel and atmosphere, seamlessly combining dynamic aesthetics with considerate performance.
“The EV3 embodies our design philosophy perfectly — a combination of playful design combined with thoughtful functionality. Though compact, the inspiring exterior envelops an open interior space that emphasizes restorative relaxation for every journey. Its future-facing aesthetic is further emboldened by the choice of daring colors; inside, the spacious cabin and the incorporation of new organic materials express a youthful sense of energy and playfulness,” commented Karim Habib, Govt Vice President and Head of Kia World Design.
The EV3 exudes a extremely assertive presence. On the entrance, vertical headlamps positioned on the extremes of the clean-surface facial space contribute to the creation of a large, ultra-confident stance. A way of ample spatial quantity combines with differentiated graphics and a muscular look that harmonizes with your entire physique.
A brand new, strong interpretation of Kia’s iconic Tiger Face design incorporates the model’s newest Star Map signature lighting idea. Organized vertically, the Daytime Working Lights (DRLs) additional emphasize the Tiger Face design to mission a extremely assured character.
In profile, the EV3 tasks an aura of outstanding energy, mixed with a robust impression of agility and dynamism. The lengthy, sloping, smooth roofline seamlessly transitions right into a hatchback-style tailgate, additional portraying the extremely technical physique design. The dynamic silhouette and voluminous cabin ship a spacious inside, whereas the distinctive interlocking volumes and graphics additional intensify its progressive nature.
The rear side completes the EV3’s high-tech type language and purposeful stance. The thick black trim line emphasizing the connection between the SUV’s sturdy C-pillar design and the dynamic roofline additional enhances the car’s sense of energy. The simplified, geometric rear lamp design seamlessly integrates with the rear glass, framing a futuristic tailgate design with a large, technical, and smooth look impressed by the Tiger Face Star Map entrance lighting signature.
Kia provides the EV3 in 9 physique colours — two of which have been created completely for the brand new mannequin: Aventurine Inexperienced and Terracotta.
The EV3 GT-line expresses an much more rugged and adventurous look. On the entrance, the automotive’s contrasting decrease physique trim additional enhances the dynamic design, whereas the built-in decrease bumper creates a sportier, extra refined look. Technical vertical and horizontal graphics specific a bolder picture in distinction with the automotive’s giant black-clad areas. This remedy can be mirrored on the rear, with a attribute triangle wing configuration on the decrease bumper, making a equally aggressive impact.
Inside design: Nature-inspired aesthetic to boost wellbeing
The EV3’s inside design provides a spacious cabin that comfortably accommodates 5 individuals. Kia has created a extremely useful and efficient cabin that exudes an interesting residing space-like atmosphere, designed to be loved by occupants on each journey and when the car is charging.
A chic heart console incorporates a sliding desk and storage space. The decrease space can retailer drinks, snacks, and even small backpacks, whereas private digital gadgets — comparable to laptops and tablets — may be positioned on the desk when the car is stationary.
Together with multi-adjustable ambient lighting and ultra-comfortable seats, which incorporate a fold-back leisure mode, the sliding desk allows occupants to take pleasure in most leisure when parked. With a 25-liter frunk and a 460-liter rear load capability, the EV3 provides the biggest baggage area in its class. The adjustable two-tier baggage board gives over 140mm of load peak flexibility, making it sensible for actions like household tenting journeys.
A near-30-inch widescreen show — together with a 12.3-inch cluster, a five-inch air-conditioning panel, and one other 12.3-inch AVN show — incorporates seamless contact operation of the local weather management performance and gives clear graphics and intuitive info to the driving force. The display additionally extends to the middle of the dashboard, giving the front-seat passenger entry to leisure and navigation options.
Most of the EV3’s features, together with drive mode, cruise management, leisure, and navigation, may be accessed and managed by a easy contact of the steering wheel buttons. A seamless row of buttons under the central display intuitively operates numerous features like mapping, media, and car system configuration.
Clients have a wide array of inside colours, supplies, and trim finishes impressed by Air, Earth, and Water components. Choices embody Refined Gray, Heat Gray, Blue, whereas Onyx Black is accessible completely on GT-line trim.
As with each new Kia, the EV3 incorporates numerous sustainable gadgets to speed up sustainability at scale. Recycled material is utilized to the dashboard and door trims to create an intimate and home-like atmosphere. Polyethylene terephthalate (PET), which is among the many most simply recycled plastics on the planet, options in quite a few areas of the inside, together with the seats, headliner, door armrests, garnish, flooring mats, and baggage board.[1]
Electrical drivetrain: Exemplary vary and ultra-fast charging
The EV3 measures 4,300mm lengthy, 1,850mm broad, 1,560mm excessive and has a wheelbase of two,680mm. It incorporates a state-of-the-art front-wheel drive electrical powertrain based mostly on the Electrical World Modular Platform (E-GMP), using Kia’s fourth-generation battery expertise. The EV3 Normal mannequin is obtainable completely with a 58.3kWh battery, whereas the EV3 Lengthy Vary variant is fitted with an 81.4kWh battery.
Each fashions make the most of a 150kW/283Nm electrical motor, which allows a finest 0-100km/h acceleration time of seven.5 seconds. The EV3’s most pace is 170km/h.
“The Kia EV3 has been designed and engineered to meet the needs of customers who want a car that matches their sustainability values but do not want to compromise their practical everyday needs. It provides one of the best living and luggage sizes in its class, while our flexible E-GMP architecture delivers a best-in-class AER driving range. With the EV3, Kia has redefined the EV SUV segment to create a compact model that is comprehensively equipped with innovative technology and features,” mentioned Spencer Cho, Vice President and Head of World Enterprise Planning.
As with the bigger EV9 SUV, Kia’s engineers have left no stone unturned within the pursuit of optimum effectivity with the EV3. It options enhanced physique aerodynamics, incorporating a full 3D undercover to ship an impressively low drag coefficient of 0.263 Cd. State-of-the-art Battery Administration Unit (BMU) and Cell Monitoring Unit (CMU) expertise ensures the 58.3kWh and 81.4kWh Excessive-Voltage Battery Techniques use power as effectively as potential.
The EV3 Lengthy Vary gives an estimated vary of as much as 600km (WLTP). This spectacular flexibility provides these taking their first foray into electrical mobility full confidence to sort out lengthy journeys. When the EV3’s battery ultimately wants replenishing, occupants can calm down within the consolation of the residing space-like inside as Kia’s superior Automobile Charging Administration System allows the battery to cost from 10-80 p.c in roughly 31 minutes[2].
Massive electrical SUV expertise and security within the compact sector
Kia has geared up the EV3 with a raft of ultra-advanced security, driving, comfort and charging options normally reserved for the big EV SUV sector. This creates an enhanced possession proposition that considerably exceeds what’s presently provided within the current compact SUV sector and gives a transformative and superior driving expertise in contrast with Inside Combustion Engine (ICE) autos.
The car’s Superior Driving Help Techniques (ADAS) expertise consists of eDTVC Electrical Dynamic Torque Vectoring Management to make sure the EV3 transfers its energy to the street easily and stably. Ahead Collision-Avoidance Help, Lane Maintaining Help, Freeway Driving Help, and Reverse Parking Collision-Avoidance Help present extra assist and reassurance for drivers on each journey, regardless of how lengthy or brief.
Kia’s Distant Good Parking Help allows house owners to maneuver the EV3 confidently and safely into and out of tight areas with out the driving force having to sit down within the car. Bringing additional worth to the compact EV SUV sector, the 12-inch Head-up Show (HUD) tasks info on the windshield to reduce driver distraction.
The EV3 is the primary mannequin to learn from Kia’s new i-Pedal 3.0 regenerative braking expertise, which permits the driving force to regulate the extent of regenerative braking in response to their choice, enabling one-pedal driving. This maximizes power effectivity and noticeably reduces fatigue on lengthy drives, enabling the car to journey additional on a single cost and making the journey extra partaking, gratifying, and comfy.
With the EV3, Kia is the primary producer to convey Automobile-to-Load (V2L) charging to the compact EV SUV section, giving occupants the liberty and adaptability to energy exterior gadgets comparable to laptops, small fridges, espresso machines or hairdryers. Kia’s Digital Key 2.0 allows prospects to keep away from the trouble of carrying round bodily keys by unlocking and beginning the EV3 utilizing solely their smartphone or smartwatch. They’ll additionally conveniently share the EV3’s digital key with family and friends.
Delivering new ranges of progressive expertise and digital connectivity
To enrich the transformative expertise supplied by the residing space-like inside, Kia has geared up the EV3 with a holistic suite of connectivity and leisure options. Most of those are designed to be loved safely whereas the car is on the transfer, whereas others may be skilled completely when the automotive is stationary and Park is chosen.
Kia gives numerous streamable content material by means of its Premium Streaming service, delivered through LG’s Automotive Content material Platform (ACP) powered by webOS. Kia additionally provides arcade video games, permitting occupants to take pleasure in in-car gaming. The immersive expertise is additional enhanced by the sound high quality of the EV3’s Harman Kardon audio system, which delivers an expertise akin to a house cinema.
“Cars are no longer just a means of transportation but an extension of our ‘life space.’ Developed with numerous customer-centric innovations, the EV3 offers our customers an immersive content consumption experience with our premium streaming services and class-leading sound system,” commented Chang Sung Ryu, Senior Vice President and Head of World Model & CX. “Providing the ability to digitally customize the EV3’s interior through the Kia Connect Store in the same way one would personalize a smartphone, alongside the introduction of Kia’s AI Assistant these examples further highlight how the EV3 responds to customers’ ever-evolving needs.”
The EV3 allows occupants to personalize their car’s dashboard and infotainment system with NBA team-inspired Show Themes. These themes showcase the groups’ colours, graphics, and animations and are simply accessible by means of the digital Kia Join Retailer. Kia plans to develop the choice of show themes sooner or later, offering much more choices for personalisation.
The EV3 is the primary EV mannequin to characteristic Kia’s AI Assistant expertise, which lately made its debut on the Kia K4 compact sedan. This expertise gives prospects with new and progressive methods to work together with and management the car’s options immediately and intuitively, enhancing comfort and optimizing productiveness throughout their time within the car. This human-like assistant will at all times assist and encourage customers as they discover the world. Kia will quickly begin the rollout of those options throughout different EV fashions, beginning with the EV3.
With the combination of generative AI, Kia’s voice assistant is now much more succesful. Generative AI comprehends complicated contexts by means of pure language understanding, enabling it to converse naturally with customers. The AI assistant can assist journey planning whereas guiding prospects to take pleasure in optimum advantages from the car’s features, together with leisure and knowledge search.
Set to be applied in mass manufacturing in South Korea initially, Kia plans to develop AI Assistant’s area and companies in Europe. This expertise is consistently evolving and can unlock additional advantages for patrons sooner or later.
Kia’s international marketing campaign for the EV3: ‘A moving power’
Kia is about to embark on a collection of worldwide marketing campaign actions, encapsulated by the assertion ‘a moving power.’ This assertion speaks to the corporate’s dedication to innovation by means of cutting-edge design and expertise, in addition to its dedication to develop its providing. The introduction of the EV3 will ship extra sustainable, environment friendly, and handy mobility to boost EV accessibility for all.
The EV3 will probably be launched first in Korea in July 2024, adopted by its European launch within the second half of the yr. Kia has plans to additional develop the gross sales of EV3 into different areas, with subsequent launches to be anticipated after the European market entry.
*Editor’s word: Availability of auto options talked about on this press launch could differ by trim degree and/or nation.
[1] Normal options embody the usage of recycled PET within the seats, headliner, flooring mats, and baggage board. Clients have the choice to decide on particular material specs that incorporate PET within the inside garnish and door armrests. The sunshine grey inside coloration choice doesn’t enable for the choice of recycled material specs. Artificial leather-based seat specs additionally don’t embody PET.
[2] Lengthy Vary variant
Press launch & pictures from Kia World Media.
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