A brand new research sheds gentle on which Apple Watch mannequin customers purchase most — and least, and in between — Client Intelligence Analysis Companions (CIRP) mentioned Wednesday. Lovers who assume the most well-liked Apple Watch mannequin should be the most important and greatest (Extremely 2) or essentially the most cost-effective (SE2) miss the mark. They may be stunned that middle-market Collection 9 takes the crown, adopted by Collection 8, which Apple now not even sells.
Hottest Apple Watch mannequin: CIRP research ranks them by gross sales
So CIRP’s analysis confirmed flagship Collection 9 leads the Apple Watch pack. The research, which analyzed gross sales knowledge from the June 2024 quarter, discovered that the Collection 9 accounted for a formidable 43% of complete U.S. watch gross sales, dominating not simply Apple Watch gross sales.
And wile the latest fashions drive essentially the most gross sales, older variations nonetheless preserve a big presence out there. The Collection 8, although now not bought instantly by Apple, captured 19% of gross sales by varied retailers. Mixed, the present and former flagship fashions made up almost two-thirds of all Apple Watch gross sales through the interval.
Premium not precisely outstanding
The premium Extremely line, consisting of the Extremely 2 and its predecessor, secured a decent 20% of the market share. Whereas fairly sturdy, that efficiency falls wanting high-end fashions’ market share in Apple’s iPhone and iPad lineups. These premium, or Professional, variations usually account for 1 / 4 or extra of gross sales.
The research additionally famous the continued availability of the extra inexpensive Apple Watch SE, catering to budget-conscious customers. Nevertheless, Apple Watch SE2 figures weren’t included within the report.
CIRP’s findings spotlight Apple’s dominant place within the wearable tech sector, with the Apple Watch line producing tens of billions of {dollars} in international gross sales. This success locations the smartwatch in a league of its personal. The information confirms the machine’s reputation and suggests continued sturdy help from Apple by way of future updates and options.