Beneath the excitement of Gemini Stay and the shiny new Pixel {hardware}, one announcement from yesterday’s Google keynote that actually caught my eye was the multi-year partnership between Peloton and Fitbit. Not solely are Peloton’s lessons top-notch, including severe worth to a Fitbit subscription, however this deal may simply be my ticket to utilizing the Peloton app without spending a dime.
Right here’s the news: beginning in September, Fitbit Premium customers will get complimentary entry to over 10 sorts of Peloton lessons, together with power coaching, Pilates, working, and boxing. This collaboration is a part of a long-term settlement between Peloton and Google. Plus, Peloton members can look ahead to particular offers on the Google Pixel Watch Sequence and Fitbit Cost 6 (overview).
Why is that this such nice information?
Though the Peloton lessons will probably be accessible to Fitbit Premium members within the US, UK, Canada, and Australia—and I reside in Germany—this announcement continues to be implausible. Peloton has been struggling to remain afloat because the post-COVID period, with the newest blow being the CEO who was supposed to save lots of the corporate stepping down in Might. I actually thought my weekly runs with Suzy Chan on the free model of the Peloton app had been coming to an finish.
However the brand new Fitbit and Peloton partnership reveals that the corporate is combating to remain alive. I am not naive sufficient to assume that this deal was sealed in a single day; it’d nonetheless be a results of Barry McCarthy’s efforts to open up Peloton’s ecosystem throughout his tenure.
One factor is for certain: not solely do Fitbit subscribers now have unbelievable exercise assist with partaking lessons and a various staff of instructors, however Peloton members can even breathe a sigh of aid, a minimum of for some time.
Should you’re involved in trying out a few of our content material on Peloton {hardware}, I recommend studying on the Peloton Tread overview, and the Peloton Bike+ overview. In each analyses, my colleague Stefan and I completely dive into the construction of Peloton lessons as nicely.
Now I am curious: what’s your tackle the Peloton and Fitbit deal?