September 29, 2004: Apple debuts Logic Professional 7, its skilled music creation and audio manufacturing software program. The replace brings new instruments and a streamlined interface consistent with different Apple software program.
Coming off the success of the iPod and the iTunes Music Retailer, the Logic Professional 7 launch — alongside its stripped-down sibling, Logic Categorical 7 — serves as a reminder of Apple’s dominance in music tech, for shoppers and professionals alike.
Logic Professional 7 launch: An audio software for creatives
“From beginners to pros, Apple is broadening the market with a complete line of music creation and production tools,” mentioned Rob Schoeben, Apple’s VP of purposes advertising, in a press launch. “With Logic Pro 7, we’re taking professional music creation to the next level with the industry’s most advanced feature set for pro audio.”
The software program got here with varied instruments for writing new music and for mixing current tracks. It featured Apple Loops (prerecorded musical patterns for rapidly fleshing out a observe), Sculpture (a modeling-based synthesizer) and UltraBeat (a robust drum machine). It additionally packed plugins for guitar amplifier simulator Guitar Amp Professional.
For this improve, Cupertino’s designers modified the Logic Professional interface to make it extra clearly resemble an Apple product. There was a very good cause for this. The corporate behind Logic Professional, Emagic, had been growing its MIDI sequencer software program because the early Nineties. Apple acquired the enterprise in 2002 and set about bringing Emagic’s software program into line with its different merchandise.
Right this moment, Logic Professional presents a good wider vary of music manufacturing instruments. Apple payments it as “the ultimate way to record” on the Logic Professional web site. The corporate launched an iPadOS model of Logic Professional in 2023 for iPad customers.
Mac software program for music creation
Logic Professional 7 was the primary music creation software I used on a Mac. I used to be an Apple fan already. However round this time, quite a few my musician pals (hey, I went to a liberal arts school — don’t maintain it towards me!) first thought-about leaping over to the Apple platform. Profitable merchandise just like the iBook and iMac helped lure them to Apple.
And, simply as with the gentrification of a neighborhood, merchandise that attracted artists made Macs appear cool for the remainder of us, too.
Maintaining sight of Apple energy customers
Logic Professional 7 additionally proved vital as a result of it confirmed that Apple nonetheless cared about pro-level prospects. A lot of Steve Jobs‘ early improvements after he returned to Apple in 1997 and have become CEO concerned making units that appealed to informal customers. At occasions, this meant upsetting the big-spending professionals who helped maintain Apple afloat throughout the darkish days of the Nineties.
Instruments like Logic Professional 7, Ultimate Minimize Professional HD, Movement, DVD Studio Professional and Shake confirmed that the corporate hadn’t overlooked these customers.
What Apple software program drives your artistic efforts today (or prior to now)? Do you suppose Apple nonetheless cares about creatives? Depart your feedback beneath.