Picture: Jako Janse van Rensburg/Unsplash
Sonos’ new cell app is so unhealthy that the corporate is reportedly contemplating bringing again its outdated S2 app. The corporate launched its revamped cell app in Might this yr, just some weeks earlier than the Sonos Ace launched.
Since then, Sonos customers have criticized the app for lacking fundamental options.
Sonos would possibly relaunch its outdated S2 app
The brand new Sonos app takes a cloud-based method and packs important underlying enhancements. It should seemingly allow Sonos so as to add extra fashionable options to its ecosystem and gadgets sooner or later.
Nonetheless, present Sonos customers have closely criticized the brand new app for missing fundamental options like sleep timers and alarms. Following the backlash, the Sonos CEO apologized for the app’s hasty rollout and promised a bi-weekly launch schedule with new options. The corporate has additionally postponed the launch of two new merchandise in This autumn 2024. As an alternative, it has redirected all its assets and made its primary precedence to get the brand new app in form.
But the scenario has not improved a lot. As a result of this, high-level Sonos executives have mentioned the potential for relaunching the outdated app, experiences The Verge. This might give the corporate extra time to handle all the problems with the brand new app. However that is simpler stated than carried out, as bringing again the outdated S2 app might introduce extra technical complications for the workforce. It additionally may not play nicely with the brand new app’s revamped underlying structure.
Sonos is shedding cash as a result of its new cell app
The brand new Sonos app will purportedly price the corporate $20-$30 million within the close to future. That’s on prime of the goodwill and buyer religion it’s shedding each day.
Sonos CEO Patrick Spence has beforehand apologized for pushing forward with the revamped app’s launch regardless of it not being prepared. He nonetheless believes the brand new app will ultimately profit all Sonos clients, blaming his poor execution for all the problems.
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