Sony unveiled the Xperia 1 VI and Xperia 10 VI on Could 15 and left followers of small flagships ready for the Xperia 5 VI. Nevertheless, that mannequin might have been axed.
Sony won’t launch a brand new mannequin within the Xperia 5 collection, in keeping with a latest press convention, which had two normal managers from Sony in attendance, stories Ok-Tai Watch. As a substitute, Sony plans to proceed promoting the Xperia 5 V from final yr. This resolution apparently applies each to the home and the worldwide markets.
What occurred? This transfer is allegedly because of change in shoppers’ shopping for habits. Sony noticed an elevated variety of Xperia 5 V customers upgrading to the 1 VI, in comparison with a comparatively small variety of 5-series customers that switched to the 1 V within the earlier technology (proven in purple under).
No resolution for Sony’s advertising and marketing technique for 2025 has been made public. There’s a likelihood that the 5-series will make a comeback, after some tuning as much as higher go well with the brand new market calls for. However any such plans are solely recognized internally.
We reached out to Sony for remark and can replace you after we hear something.
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