At WWDC 2024, Apple unveiled Apple Intelligence. That is Apple’s tackle AI and as per the rumors, the corporate introduced a partnership with OpenAI. That is the place OpenAI’s ChatGPT AI mannequin might be used to energy some AI options that Apple’s personal tech can not. However now particulars concerning the deal have leaked, courtesy of Mark Gurman at Bloomberg, and this partnership between Apple and OpenAI may very well be fairly upsetting for Google.
It’s mutually helpful
In response to the report, Apple and OpenAI’s partnership doesn’t appear to contain cash. As an alternative, Apple appears to suppose that it’s a mutually helpful deal the place Apple can leverage OpenAI’s tech. Iin flip, Apple will “pay” OpenAI in publicity by giving them entry to tens of millions of iPhone customers around the globe.
To not point out, Apple has had fairly spectacular failures previously when launching their very own companies. Having a third-party energy a few of the extra advanced requests might go a good distance in regaining the belief of their prospects.
Why Google may very well be upset
Along with OpenAI, Apple additionally has a partnership with Google. That is the place Google is reportedly paying Apple billions of {dollars} a 12 months to stay the default search engine on Safari.
At first look, it looks like it’s a equally mutually helpful deal for each firms. Apple customers will be capable to entry top-of-the-line engines like google in existence, and in flip, Google will get large visitors from the tens of millions of Apple customers on the market.
Since each firms profit from this, ought to Google be required to pay Apple? On this case it’s completely different. Google advantages from the inflow of customers which in flip boosts its advert income. Which means that Google truly derives a monetary profit from this deal, whereas Apple doesn’t. This is the reason Google paying Apple a reported $20 billion a 12 months is smart.
Issues might change
Previous to the official announcement at WWDC, there have been rumors that Apple was in talks with each OpenAI and Google to kind some sort of AI partnership. The announcement merely made it clear who “won”.
However this doesn’t imply issues can’t change. Throughout an interview at WWDC, Apple exec Craig Federighi revealed that the corporate is open to utilizing different AI fashions. He particularly mentions Google Gemini and means that sooner or later, it’s potential that Apple might undertake different fashions and let customers select which they wish to use.
We’re unsure if that occurs, will the builders and firms behind these fashions must pay Apple to exist of their ecosystem. With there being tens of millions, if not billions of Apple merchandise within the wild, accessing all this consumer information to coach their AI may very well be extraordinarily helpful. These are advantages that might additionally probably be monetized by Apple.
In any case, Google hasn’t actually spoken publicly concerning the partnership between Apple and OpenAI, so will probably be fascinating to see how this performs out.