Key phrase analysis is the spine of natural development. Whilst you can definitely create content material for functions aside from rating in serps, it’s among the best long-term methods to generate visitors to your web site.
Like different types of advertising and marketing, guaranteeing your analysis is usable and arranged is an ongoing problem. And it solely will get harder the extra knowledge you’ve.
Right here’s a take a look at my favourite key phrase analysis templates that can assist you keep on observe.
One of the best key phrase analysis template for monday.com
monday.com is a whole resolution for challenge monitoring and group collaboration that comes with further instruments for time monitoring, group messaging, database administration, and extra.
There are greater than 200 free templates masking each division, together with advertising and marketing, process administration, and HR to call just a few. They’re all out there on each plan (together with free). With so many various methods to make use of it, monday.com is good for incorporating key phrase analysis into your different workflows — and it’s actually helpful should you’re collaborating with a group.
monday.com: Key phrase analysis template
monday.com’s key phrase analysis template is without doubt one of the most simple on my listing. I prefer it as a result of it’s straightforward sufficient for novices however nonetheless contains every thing an search engine optimization veteran wants to trace.
Regardless of its simplicity, you should use it to analysis natural alternatives and PPC campaigns in a single place with out confusion.
monday.com makes it straightforward to kind by any column you’d like, customise the template with new columns, take away columns you don’t want, arrange automations, view the identical knowledge in several methods, and even create charts in just a few clicks.
I additionally admire how straightforward it’s to go away detailed feedback for several types of actions, together with utilizing a selected key phrase to create new content material or optimize an current submit.
Total, the template is light-weight, laser centered, and straightforward to make use of.
ClickUp key phrase analysis templates
ClickUp is one other all-in-one challenge administration and group collaboration platform. Though it’s not as customizable as monday.com, it presents extra options and a neater studying curve. From group chat, challenge monitoring, and collaborative brainstorming to doc creation and slash instructions, there’s not a lot it might’t do.
By way of key phrase analysis, ClickUp works very well if you wish to take your analysis after which flip your evaluation into motion gadgets that tie into tracked objectives. You’ll be able to simply assign duties to group members, create sprints, and handle the complete course of from a single dashboard.
With ClickUp’s beneficiant free plan, you should use the key phrase analysis templates under (and extra) for gratis.
ClickUp: search engine optimization and analysis administration template
If you’d like greater than a spreadsheet-style listing of key phrases and search knowledge, I extremely suggest the search engine optimization & analysis administration template from ClickUp. Along with key phrase analysis, it’s arrange for competitor evaluation and process administration so you’ll be able to flip your key phrases into weblog posts, touchdown pages, meta descriptions, and anything you want.
ClickUp defines this as an intermediate-level template. But it surely’s straightforward sufficient for novices who want one thing extra.
The template is totally customizable, making it straightforward to conduct key phrase analysis alongside different search engine optimization priorities. For instance, you’ll be able to create a piece for competitor evaluation to see which key phrases they’re rating for and establish gaps by yourself web site. From there, you’ll be able to create an motion plan, assign duties to group members, and observe your progress utilizing a Gantt chart.
It’s straightforward to import knowledge, brainstorm concepts, and manage duties into 27 preset standing choices.
I really like the power to customise and take advantage of the instruments I exploit — this template permits for that (and extra), which is why it’s certainly one of my favorites.
ClickUp: ChatGPT key phrase analysis prompts
Efficient key phrase analysis requires figuring out the place to start out. Instruments like Ahrefs and Moz could be extremely overwhelming should you’re model new to search engine optimization. Fortunately, ClickUp additionally presents a set of key phrase analysis ChatGPT prompts that can assist you get began.
Relatively than serving to you manage key phrase analysis, this template helps you provide you with concepts so that you’re not caught watching a clean display screen. As an alternative of a desk with a bunch of fields, you’ll see a clean doc.
Hovering over the AI button and selecting “Write with AI” helps you to use the prompts ClickUp offers. Alternatively, you should use them instantly with ChatGPT or another giant language mannequin (LLM) for a similar outcomes.
Usually, I wouldn’t suggest utilizing AI as a result of it doesn’t use knowledge to generate solutions. You might also discover that you find yourself with generic solutions.
That stated, this template is an efficient place to begin for full novices who aren’t prepared to make use of extra refined key phrase analysis instruments.
Key phrase analysis and search engine optimization templates for Notion
Notion is a robust, versatile, and customizable productiveness software. You should use it to trace and handle absolutely anything, together with key phrase analysis and different search engine optimization initiatives. Its free plan is a good place to start out and greater than sufficient if all you’re doing is monitoring key phrases.
There are dozens of free and paid Notion templates constructed by its 1000’s of customers, however listed here are the perfect free choices price contemplating.
Notion: Weblog supervisor for search engine optimization
The weblog supervisor for search engine optimization makes it straightforward to trace high-level initiatives, handle key phrase analysis, and create search engine optimization weblog posts in a single place. Notion’s built-in content material editor makes it straightforward to do every thing you want without having to go wherever else.
At a high-level, you’ll be able to create initiatives that group key phrases collectively, letting you keep hyper-focused on totally different subjects. You’ll get a easy Kanban-style board for these.
Inside of every challenge, you’ll be able to create content material, assign to-dos, and observe its standing.
The key phrase planner is the place your key phrase analysis and related knowledge lives. With 4 easy columns, you’ll be able to tie key phrases to initiatives, observe search quantity, and fasten articles you’ll write or have already got.
As an added bonus, this template features a listing of vetted search engine optimization instruments for various steps of the content material analysis and creation course of.
The identical template creator (SEOperate) has free templates for on-page search engine optimization, content material optimization, schema markup, off-page search engine optimization, and extra.
Notion: Notion rank — key phrase analysis
Managing key phrase analysis for a number of web sites or shoppers provides a brand new stage of complexity. Not solely do that you must know key phrase knowledge, you additionally have to maintain them organized. The Notion rank — key phrase analysis template does simply that.
On the prime, you’ll have the ability to handle an inventory of key phrases for your self in order that they’re not intermingled with the work you do to your shoppers. It lets you observe quantity, international quantity, issue, CPC, backlinks, intent, and the place you bought that knowledge.
You can too give every key phrase a due date and standing to trace content material manufacturing. There are quite a few views to make every thing simpler.
Beneath that, there’s an inventory of all your shoppers. On the face of every card, you’ll be able to see the overall value and standing. Clicking into every card reveals you extra particulars in regards to the consumer in addition to an inventory of key phrases you’re specializing in for the consumer. Like the non-public key phrase desk, you’ll be able to observe the entire identical knowledge and entry the entire identical views.
Notion: Key phrase analysis hub
In the event you’re set on utilizing Notion and need one thing easy, the key phrase analysis hub is a good possibility. It’s about so simple as it will get, providing you with a great place to start out with loads of room to customise and add-on later.
This template is a breath of recent air if you would like one thing straightforward and streamlined. With a easy “done” checkbox that strikes key phrases to the archives, you’ll have the ability to rapidly see the standing of every key phrase on prime of its quantity, issue, and CPC.
You can too observe key phrases again to subjects and prioritize as wanted.
The identical template creator (Gerrard Lipscombe) has dozens of free Notion templates for content material planning, enterprise operations, journey mapping, web site planning, and challenge administration.
Airtable key phrase analysis and content material manufacturing templates
In the event you’re an influence consumer searching for a versatile relational database resolution that may scale alongside you, Airtable is my best choice. I run nearly each side of my enterprise with it, together with key phrase analysis and content material creation.
Whereas it might work effectively for novices and easy use circumstances, it’s actually finest for complicated workflows with automations and a variety of knowledge.
Its price ticket displays that. Nevertheless, Airtable has a beneficiant free plan if all you’re doing is monitoring key phrases otherwise you need to attempt it out and see if it’s a great match.
Airtable: Key phrase analysis planning template
Though there’s nothing extravagant in regards to the key phrase analysis planning template, it’s an excellent possibility if your manner round Airtable and don’t need to hassle constructing one thing from nothing.
It has a variety of the weather and relations you’ll want however will probably require some customization in your half.
This Airtable template was created by Katrina Gallagher, founding father of a UK-based digital advertising and marketing firm. It has every thing that you must begin researching key phrases, creating content material, publishing content material, analyzing your rivals, and mapping content material to buyer journeys.
One of the best half is that it’s set as much as match the workflow of an precise company.
For instance, you’ll be able to rapidly remodel key phrase alternatives into content material concepts. From there, you’ll have the ability to create duties, handle manufacturing via a Kanban board, and fasten content material to totally different levels of your buyer journey.
Total, it’s straightforward to customise to match how you’re employed, even should you don’t observe the identical course of.
Airtable: Subsequent-gen search engine optimization content material planning and key phrase matrix
This template is similar to the opposite — it actually doesn’t matter which one you begin with if you understand how to make use of Airtable. Nevertheless, the next-gen search engine optimization content material planning and key phrase matrix template comes pre-built with a merchandise desk that permits you to tie key phrases again to your merchandise.
In the event you’re somebody who appreciates instance knowledge, this template has simply sufficient to point out you the way every thing works — the opposite Airtable template doesn’t.
Apart from that and the merchandise desk, the one main distinction is that every desk contains pre-built views of various filters you’ll probably want. These views are straightforward to create your self, however having them there already means one much less factor to fret about.
Like the opposite template, you’ll be able to observe key phrases, personas, funnel levels, content material, and content material optimization actions, providing you with an excellent place to start out.
Microsoft Excel and Google Sheets templates
Favor to make use of normal spreadsheets? They’re easy, quick, and often-times simply as efficient as all of the instruments I’ve lined up to now for primary wants. Whether or not you employ Google Sheets or Microsoft Excel, many key phrase analysis templates are interchangeable as you’ll be able to open each file sorts in each options.
Right here’s a variety of free key phrase analysis templates for each.
Backlinko: search engine optimization template for Excel
With regards to search engine optimization consultants, Mind Dean is usually talked about on the prime of the listing. His web site, Backlinko, has been round for ages. His free search engine optimization template for Excel is straightforward and streamlined however highly effective sufficient to work at scale.
This template makes it straightforward to trace searches past Google. You’ll be able to conduct key phrase analysis for YouTube, Wikipedia, Reddit, and extra — viewing every thing from a single web page.
It additionally features a column for CPC so you’ll be able to gauge how costly sure key phrases are. I actually like the choice to notice traits and relevance, each of which ought to assist when it’s time to start out prioritizing content material creation. You can too add columns for issues like standing or URL if you wish to observe manufacturing too.
Backlinko additionally has a Sheets model of this identical template should you want to make use of that as a substitute.
HubSpot: Key phrase analysis template for Google Sheets
HubSpot’s analysis template shines for its simplicity. Relatively than attempting to cram too many issues right into a spreadsheet, HubSpot went with a minimalist method that’s greater than sufficient for many operations.
Though it’s a must to present some data to get the template, it’s completely free, even should you’re not a HubSpot buyer.
When you’ve stuffed out their kind, a replica of this template will routinely open in Google Sheets. It can save you it as a .XLS and open it in Microsoft Excel if that’s your desire.
It comes with columns for issues like month-to-month search quantity, key phrase issue, present rating place, and common CPC. You’ll additionally get fields for search intent, relevance, and development traits. These tags are color-coded so it’s straightforward to identify your finest alternatives.
Smartsheet: Excel on-page search engine optimization guidelines
Though this on-page search engine optimization guidelines isn’t explicitly for key phrase analysis, it’s a pleasant addition should you need assistance navigating on-page search engine optimization throughout content material creation. You’ll be able to obtain it for Excel, Phrase, or as a PDF.
While you’re prepared to start out writing and focusing on the key phrases you’ve discovered, this guidelines walks you thru the way to use them and optimize every bit of content material. It really works effectively you probably have freelancers or different group members writing for you and also you need them to do their half.
The draw back is that it doesn’t embody something for key phrase analysis. Nevertheless, you’ll be able to simply copy it and add it as a separate sheet alongside your key phrase tracker.
Alternatively, you’ll be able to connect a brand new copy to each task so your group can verify it off as they go.
Finest practices for utilizing key phrase analysis templates
Key phrase analysis templates are meant that can assist you keep organized. Whereas easy in nature, they’ll get difficult in a short time, particularly should you begin to add in content material manufacturing, analytics, or different sorts of knowledge.
It’s straightforward to really feel like that you must add every thing, nevertheless it pays to give attention to what you really need. This can fluctuate wildly from one particular person to the subsequent.
Nevertheless, you ought to be ready to do a little bit of customizing up entrance. Whether or not meaning including new fields, organising new relationships to different tables, or eradicating fields you don’t want, it’s one of the best ways to make sure the template doesn’t get in your manner.
While you’re joyful along with your setup, it’s a good suggestion to reside in for some time earlier than making further modifications.
I fall into this lure on a regular basis — I see new alternatives and get actually enthusiastic about implementing them reasonably than truly creating content material. As an alternative, I like to recommend ready a minimum of just a few weeks and making an inventory of modifications you’d wish to make later.
In spite of everything, the entire level is discovering key phrases and focusing on them.
How you can create your personal templates
In the event you simply want one thing primary, you’ll be able to simply create your personal key phrase analysis template in lower than 5 minutes. You should use any of the instruments on this listing — I’d counsel no matter you’re most comfy with.
All that you must do is create columns for several types of knowledge. You’ll probably need to embody:
- Key phrase.
- Month-to-month search quantity.
- Key phrase issue.
- Secondary key phrases.
- Common CPC.
- Competitors stage (low, medium, excessive).
Past that, it will depend on what you want. In the event you’re planning to create new weblog posts and assign them to your group, you might also desire a option to observe manufacturing, connect outlines, and brainstorm title concepts.
On the finish of the day, the perfect template is one you’ll truly use. You should definitely give attention to what you want reasonably than all the probabilities.
Must you pay for a key phrase analysis template?
Sadly, there’s no straightforward reply to this. In the event you simply desire a easy desk that permits you to observe search engine optimization knowledge, you’ll be able to in all probability create what you’re searching for by yourself or use a free template.
However should you’re hoping for one thing that covers key phrase research-adjacent features like content material manufacturing, challenge administration, operations, or efficiency monitoring, you will have higher luck utilizing a premium template.
Paid templates are usually greater high quality, usually up to date, and effectively documented. Plus, they often require much less customization in your half.
The identical is true if you would like one thing that seamlessly suits inside your current workflows and automations — it’s not unusual for bigger, extra complicated operations to rent somebody to construct a completely customized search engine optimization module.
Nevertheless, most solo customers, freelancers, and small groups can get by utilizing free key phrase analysis templates so long as they’re prepared to customise up entrance.