Picture: Sonny Dickson/Cult of Mac
Apple reportedly desires to ship 90 million iPhone 16 items in 2024. The corporate hopes Apple Intelligence and different AI options will gas the demand for its new iPhones.
For comparability, Apple shipped about 81 million iPhone 15 items in H2 2023.
Apple Intelligence might assist increase iPhone 16 demand
Apple unveiled its AI options as a part of Apple Intelligence with iOS 18 at WWDC24 in June. The options will likely be obtainable to the general public following iOS 18’s launch this September.
As of now, Apple Intelligence is barely coming to the iPhone 15 Professional and Professional Max, with all older iPhones lacking out on it. Nonetheless, the complete upcoming iPhone 16 sequence will probably help the corporate’s AI suite, together with the non-Professional fashions. Apple hopes it will encourage many older iPhone homeowners to improve, boosting demand.
A Bloomberg report claims the corporate has reportedly set a goal to ship 90 million iPhone 16s in H2 2024. That’s 10% larger than the iPhone 15 items it shipped in 2023.
Apple Intelligence will deliver a number of AI-powered options to the iPhone, together with a revamped Siri and Writing Instruments. Different upgrades embody AI-powered summaries for Precedence Notifications, Picture Playground, and ChatGPT integration.
Some Apple Intelligence options, just like the smarter Siri, gained’t arrive at launch, although. They may debut later within the yr or within the spring of 2025.
iPhone demand restoration in China can even increase demand
Another excuse behind Apple’s optimism is the rise in demand for iPhones in China. Whereas iPhone gross sales closely declined originally of the yr, they’ve since recovered due to heavy reductions and total market restoration.
Nonetheless, the corporate has not discovered a companion for Apple Intelligence in China. Apple is speaking to native Chinese language corporations like Baidu however has but to ink a deal. It should probably attempt to finalize a companion earlier than the iPhone 16’s launch in September.