The Black Pencil Award was for each the Apple Imaginative and prescient Professional {hardware} and visionOS
The UK’s Design and Artwork Path awards have honored the Apple Imaginative and prescient Professional with its highest accolade in a ceremony attended by Apple designer Alan Dye.
Apple has been honored with a Black Pencil by the Design and Artwork Path (D&AD) awards many occasions earlier than, together with for the unique iPhone, the iMac, and even for its web site. For 2024, the Apple Imaginative and prescient Professional has received a Black Pencil for Digital Design and Related Experiences — and a Graphite Pencil for Use of XR.
“We are honored that visionOS has been awarded the prestigious D&AD Black Pencil for Digital Design,” Apple’s Vice President of Human Interface Design Alan Dye advised design journal dezeen. “This new era of computing will redefine how we connect and create, and this award is a testament to the tight integration and care the design studio and engineering teams at Apple have invested into crafting a truly magical experience.”
“At Apple, design plays such a central role in defining not only how our products look, but most critically, how they work,” he continued. “Our goal has always been to create intuitive user experiences that blur the lines between hardware and software and reimagine how users interact with technology.”
“VisionOS is a powerful example of these principles in action,” mentioned Dye. “Designed from the ground up, it features an entirely new interface, driven by your eyes, hands and voice, all designed to deliver spatial experiences that seamlessly blend digital content with the physical world.”
“This new era of computing will redefine how we connect and create,” concluded Dye, “and this award is a testament to the tight integration and care the design studio and engineering teams at Apple have invested into crafting a truly magical experience.”
Describing its causes for awarding Apple Imaginative and prescient Professional each the Black Pencil and Graphite Pencil, D&AD’s announcement says that it “and visionOS unlock new ways to interact with technology and the world through spatial computing.”
“Years in the making,” it continues, “the platform is full of technological breakthroughs made possible by the tight integration between design and engineering teams across hardware and software.”
Among the many many D&AD awards that Apple has acquired, the corporate’s total design crew was honored collectively in 2012.