Mac and iPad customers are essentially the most happy amongst laptop customers, in keeping with a survey, with it pulling forward of Samsung to be the only firm on the high of the listing.
Apple ceaselessly tops the listing of satisfaction surveys, with its {hardware} and software program usually revered amongst {hardware} producers. After reaching a tie with Samsung for the 2023 outcomes, the 2024 version of the American Buyer Satisfaction Index’s Family Equipment and Electronics Examine places Apple firmly on high.
The 2024 ACSI outcomes desk upgraded Apple’s rating from 83 in 2023 to 85 in 2024. In contrast, Samsung moved from its 2023 rating of 83 all the way down to 82 one yr later.
On the identical time, HP noticed its rating change from 81 to 84 over the 2 intervals, bringing it into second place between Apple and Samsung.
Apple’s rating enchancment was led by its pocket book and pill satisfaction ranges going up, which means the iPad and MacBook traces have gotten higher over time.
The 2024 ACSI scores for Private Computer systems [American Customer Satisfaction Index LLC.]
The common satisfaction measured within the survey grew, from 80 in 2023 to 81 within the 2024 outcomes. The report states that the typical enchancment was because of elevated satisfaction within the pill class, and that 81 is a record-high common rating.
On a per-device foundation, desktop computer systems noticed a median rating of 84 within the 2023 outcomes go all the way down to 82 in 2024. In the meantime, each laptop computer and pill outcomes noticed progress to 81 apiece in 2024, from scores of 80 and 76 respectively in 2023.
Business satisfaction tendencies for private computer systems reveal that buyers proceed to worth {hardware} design, graphics and sound high quality, and the supply of software program and apps, with every scoring 83 in 2024. The benefit of operation and processor velocity adopted behind with 82, whereas accent availability and minimizing system crashes every scored 81 factors in 2024.
The outcomes are primarily based on 13,113 accomplished surveys from customers picked at random and contacted by e mail between July 2023 and June 2024. They have been requested to guage their experiences of recently-purchased merchandise.
In Could, the ASCI Wi-fi Telephone Service and Cell Telephone Examine reported Apple as being joint first place with Samsung on that listing, with each firms enhancing their scores to hit 82 for 2024.