Picture: Cult of Mac
Apple TV+’s share of the U.S. streaming market grew within the second quarter of 2024. It’s now forward of Paramount+ and simply behind Hulu.
The streaming service has elevated considerably in reputation — three years in the past, it had a 3rd of the market share it does now.
Apple TV+ market share surges
Chart: JustWatch
Many individuals expressed doubts when Apple TV+ launched in 2019. Particularly when it targeted on authentic content material and didn’t purchase an enormous catalogue of beforehand launched motion pictures and TV reveals. As time glided by, the doubters appeared to be appropriate — Apple’s streaming service had a mere 3% of the U.S. market within the second quarter of 2021, for instance.
Quick ahead just a few years and the scenario is sort of completely different. Apple reached 9% of the U.S. market in Q2 2024, in line with new knowledge from analysts with JustWatch.
“Apple TV+ grabs the attention of the US market with a +1% increase in shares,” stated JustWatch’s newest report.
That stated, the streamer nonetheless has a methods to go. Each Amazon Prime Video and Netflix have 22% of the U.S. market, so greater than twice as many viewers.
Chart: JustWatch
Punching above its weight
Though Apple TV+ is likely one of the smaller streaming companies, it’s nonetheless launched a string of hits that bigger rivals would possibly envy.
There was the worldwide phenomena that was Ted Lasso, in fact, however it doesn’t cease there. Severance additionally obtained an enormous viewers, as did Silo. The Morning Present and For All Mankind have stayed standard yr after yr.
Extra just lately, the success of Darkish Matter helped pull up Apple TV+’s market share in Q2, and Presumed Harmless is a success proper now. And there are many new sequence this summer time.
Watching all or any of those comes with a subscription to Apple TV+ . That is $9.99 per thirty days with a seven-day free trial. It’s also possible to get it by way of any tier of the Apple One subscription bundle.