Excited to know what Apple will announce on the September 9 press occasion on Monday? Oh boy, have you come to the precise place.
As a result of, in a surprising (but completely plausible) flip of occasions, Macworld’s hardworking reporters have but once more hit journalistic paydirt. These absent-minded folks at Cupertino’s advertising and marketing division carelessly left the scripts and rehearsal tapes within the bins out again at Apple Park–whoops!–and after wiping off the worst espresso stains we are able to reveal all of the juicy particulars right here.
So right here, minute by minute, is the whole lot that shall be introduced on the ‘It’s Glowtime!’ iPhone occasion. Probably. (For those who don’t imagine that is actual, and also you most likely shouldn’t, you possibly can observe the actual occasion on Monday with our Glowtime dwell weblog.)
Introduction
09:58 a.m.: The pre-stream begins up. Neon shapes dance hypnotically throughout the display in time to the toe-tapping sounds of “Third-Quarter Revenue Expectations” by Chief Monetary Officer.
10:00: Right here we go! As we’ve come to count on, the presentation begins with a swooping digicam shot (Is it a drone? Is it CGI?) over Apple Park. The digicam involves relaxation in entrance of the well-known rainbow sculpture within the bucolic central courtyard, the place Tim Prepare dinner smilingly welcomes us to a morning of “propaganda and naked consumerism.”
10:01: In the present day goes to be all concerning the future, Prepare dinner explains. “The time of man is over,” he chuckles, “culture is dead, and art is obsolete. Rejoice as the omnipotent machine consumes your very soul!” Seems like we’re going to be listening to heaps extra about Apple Intelligence.
10:03: Apple shall be specializing in 4 key product areas as we speak: the iPhone, the Apple Watch, AirPods, and the iPad. It’s going to be a busy morning!
10:04: “Here’s Jeff to tell you more.”
iPhone 16
10.05: The digicam swoops to the lion enclosure of a close-by zoo, the place Apple COO Jeff Williams is yawning and consuming hunks of uncooked meat. He winks.
10:06: “Thanks Tim. Here at Apple, we’re proud that iPhone brings so much joy to people around the world. It entertains you. It keeps you safe. And it keeps you in touch with the people you love. That’s why we’re excited to show you the next generation of iPhone! And for the next 11 minutes I’m going to pretend this is the best phone we sell.”
10:08: We’re watching a video of iPhone 16. In most respects, it seems to be so much just like the iPhone 15, besides… ah sure, the dual cameras on the rear are vertically aligned, like on the outdated iPhone X. Not only a retro contact (and a means for consumers to indicate off the truth that they’ve upgraded since final 12 months) however higher for capturing spatial video for the Imaginative and prescient Professional.
10:10: Affirmation too that the non-Professional fashions are getting the Motion button that was beforehand restricted to the iPhone 15 Professional and 15 Professional Max. And we’re seeing the promoting tagline for the iPhone 16: “Iterating Conservatively For Shareholders’ Benefit™.”
10:11: “We think you’re going to love iPhone 16,” says Williams, “at least for the next six minutes. For example, it features an A18 processor! That sounds good, doesn’t it? But in reality, it’s the same as the A17 Pro chip in last year’s iPhone 15 Pro handsets, only rebranded. Clever, aren’t we?”
10:12: The iPhone 16 shall be obtainable in six colours: white, black, blue, inexperienced, pink, and octarine. These are exceptionally vibrant, eye-catching finishes.
10:13: “iPhone 16 will be fully equipped with the latest developments in AI! Thanks to Apple Intelligence, you can generate soulless illustrations of your friends while artists starve. It’s insanely great!”
10:15: Williams holds up his iPhone 16 and reveals a gen AI image of a boot stamping on a human face. The human face has tears in all three of its eyes.
10:16: And on that jolly word, we’re transferring on. No phrase on launch dates or pricing simply but.
10:17: We’re watching a promotional video for… yep, it’s iPhone 16 Professional and 16 Professional Max! And these look critically attractive. And so they get a brand new button on the righthand edge–is that the Seize button? Sure! We had been anticipating that on all 4 fashions, but it surely’s a Professional unique.
10:18: The tagline is “Please Spend More Money™.”
10:19: “Forget the stupid, worthless iPhone 16. This is iPhone 16 Pro, a real phone for real consumers. We think you’re going to love it.”
10:20: The 16 Professional handsets are greater than their predecessors. The 16 Professional has a 6.3-inch show (up from 6.1 inches) whereas the 16 Professional Max has a 6.9-inch show (up from 6.7 inches). The latter is the most important display Apple has ever made for a telephone.
10:21: It appears the telephones aren’t simply greater for the sake of larger screens (though Apple is pushing that as a profit) but additionally to accommodate bulkier digicam {hardware}. The well-known periscope lens is coming to the 16 Professional, having for measurement causes been restricted to the bigger Professional Max mannequin final 12 months. Which means a 5x optical zoom on each Professional telephones as of this 12 months.
10:22: However the 16 Professional Max remains to be additional tremendous duper particular, as a result of it now will get a bigger 1/1.14-inch sensor, in comparison with 1/1.28-inch on the 16 Professional. Evidently, that is essentially the most refined digicam Apple has ever launched, and also you get a pleasant smartphone hooked up to it.
10:24: Williams is speaking about Apple silicon now. “With more than 20 billion transistors, our all-new A18 Pro chip is so powerful it will make the A18 look like a pathetic worm. It features an upgraded Neural Engine to handle the demands of Apple Intelligence, and frankly, anyone using an iPhone 16 to run Apple Intelligence needs their head examined.”
10:26: We’re rattling via some specs now. The 16 Professional telephones have greater batteries (one other advantage of the dimensions enhance!) which implies they’ll final an hour longer than their respective predecessors.
10:27: The Professional handsets get Wi-Fi 7. We weren’t certain if that may occur so quickly after Wi-Fi 6E landed on the iPhone 15 Professional final 12 months, however that is the precise determination.
10:28: The iPhone 16 Professional and 16 Professional Max can be found in 4 colours: Smart Black, Plain White, Somber Grey, and a brand new Boring Brown.
10:29: And we’re wrapping up! Pricing now: the iPhone 16 begins at $799, the 16 Plus at $899, and the 16 Professional Max at $1,199. These are all the identical because the equal fashions final 12 months. The 16 Professional, although, will get a worth bump this 12 months (as a result of new inclusion of a periscope lens), and it prices $1,099, up from $999 for the iPhone 15 Professional at launch.
10:30: The brand new telephones are all obtainable to pre-order from this Friday (September 13), and can seem in shops the next Friday (September 20). And we’re transferring on, as Tim Prepare dinner returns to the digital stage.
David Worth / Foundry
Apple Watch
10:31: “Ten years ago today,” says Prepare dinner, twinkling affably, “we unveiled the very first Apple Watch. And so much has changed since then! For example, it now looks slightly different.”
10:32: Apple Watch is about to vary greater than ever earlier than, Prepare dinner says. And Jeff Williams goes to inform us all about it.
10.33: We’re again within the zoo, the place Jeff Williams sits astride a mighty ostrich. He leaps off, does a pirouette, and drops down into an ideal lotus place.
10:34: “Apple Watch is the perfect digital companion,” he says. “It’s always with you, it’s intimately acquainted with your health and fitness, it’s easily controlled via the extremely reliable and never annoying Siri voice assistant, and it’s perfectly integrated into Apple’s ecosystem of products. That’s why we decided not to bother putting Apple Intelligence on it.” Sure, this does look like a wierd omission.
10:36: As an alternative, he says, the subsequent technology of Apple Watch goes to deal with a complete redesign, and upgraded well being sensors.
10:37: We’re seeing a promotional video of the brand new Apple Watch. It seems to be genuinely completely different from final 12 months’s Collection 9. The chassis is noticeably slimmer, the edges are flatter, and there’s one thing completely different about the way in which the strap is hooked up. This could possibly be the rumored magnetic attachment.
10:39: And right here’s official affirmation that it’s referred to as Apple Watch X. Presumably that shall be pronounced “ten,” as was the case for the iPhone X and Mac OS X.
10:40: The watch could also be slimmer, but it surely has a greater show. As Williams explains, the Apple Watch X is accessible in 45mm and (matching the Apple Watch Extremely) 49mm sizes, with the outdated 41mm measurement retired. This implies you will get the good thing about the Extremely’s big display with out its extreme bulk on the wrist.
10:42: And right here’s one other main bodily change: the Apple Watch will get the customizable Motion button that was beforehand obtainable on the Apple Watch Extremely fashions solely. That’s along with the Digital Crown dial and the aspect button on the righthand edge.
10:44: Williams is speaking about well being and health, which he says is “vital to ensuring dominance over other creatures of the forest and field.” He claims the Apple Watch is the most well-liked health gadget on this planet, and is chargeable for saving a whole bunch of lives because of its groundbreaking security options and skill to supply early well being warnings.
10:46: In that spirit, the Apple Watch is getting a brand new well being function: it’s a blood strain monitor! This has been the topic of rumors for a very long time however we anticipated it to be postponed to 2025—it is a actual coup for Apple.
Jim Martin / Foundry
10:48: Williams is speaking about straps now. The brand new magnetic band locking mechanism is, he says, “easier and quicker to use than any watch attachment system in history.” He expects customers to vary the strap on their Apple Watch a number of instances every week, or to match outfits, moods, and actions. A coincidence, after all, that this may also allow Apple and its companions to promote extra equipment.
10:50: “That’s Apple Watch X,” says Williams, “and we think you’re going to love it.”
10.51: We’re transferring on quickly, and what’s this? Promotional video reveals what seems to be like… sure! It’s Apple Watch SE 3. The design seems the identical as on the 2nd-gen mannequin, however the end is by some means completely different.
10:52: “We know that our customers love Apple Watch SE, so we gave it our full attention. We’ve completely overhauled the design to make it better than ever, and even more affordable. We think you’ve going to love it.”
10:54: Apple Watch SE has been redesigned from the bottom up, which implies… okay, it’s nonetheless mainly the identical design but it surely has a plastic physique. That doesn’t sound vastly interesting, though Apple has managed to make it look fairly first rate. And presumably will imply a lower cost.
10:56: All new colours! Apple Watch SE 3 shall be obtainable in pink, yellow, neon inexperienced, tartan, leopard pores and skin, and the Norwich Metropolis residence equipment from 1992 to 1994.
10:58: The worth, we suspect, shall be key to the attraction of the brand new SE, however no phrase on that simply but, as a result of we’re transferring on!
10:59: Promotional video of… sure, it’s the Apple Watch Extremely. No main modifications to the design this time. (Or final time, for that matter.)
11:01: Williams says the Extremely will get an all-new processor for this technology: the S10. (Be aware that this wasn’t talked about through the Apple Watch X presentation, as a result of there have been different issues to speak about.) Aside from that, “it’s the Ultra you know and love, updated for 2025.”
11:03: Oh, and there’s a brand new second colour possibility. The Extremely 2 is accessible in fundamental titanium solely, however the Extremely 3 can also be obtainable in a blue titanium end.
11:04: Proper, we’re doing costs now. The all-new Apple Watch SE 3 will begin at simply $219 for the GPS mannequin, and $259 for the mobile mannequin. That compares to $249/$299 for the 2nd-gen mannequin. Little bit of a discount, that.
11:05: Apple Watch X begins at $399 and Extremely 3 at $799. These costs are each the identical because the earlier generations at launch. And the brand new Apple Watch fashions will all change into obtainable to pre-order on September 13 and hit shops on September 20.
11:07: “Back to you, Tim!”
AirPods and iPad mini
11:08: Tim Prepare dinner says the brand new Apple Watches “are sure to kickstart revenue expectations going forward” and thanks the wearables workforce for his or her “invaluable synergy within a hyperlocal snackable paradigm.”
11:09: Whereas we’re speaking wearables… Prepare dinner is now speaking about AirPods. “AirPods are the most iconic headphones on the planet and one of Apple’s most successful ever products. Which is why we hardly ever update them.” He faucets the aspect of his head, nodding sagely.
11:11: However evidently’s all about to vary. “I’d like to introduce the newest member of Apple’s product team. Over to Taylor!”
11:12: Taylor Swift (for it’s she) is standing in an engineering lab deep in Apple Park. She’s carrying a lab coat and inspecting transistors via a microscope. “Thanks, Tim. I’m excited to be here at the unveiling of yet another iconic Apple device. If there’s one thing I love, it’s product marketing. Roll the tape!”
11:14: We’re seeing a promotional video of Swift carrying a pair of AirPods as she goes about her day. Purchasing, lunching, assembly record-company executives… all whereas listening to music and podcasts, and holding telephone calls, on her trusty Apple earbuds.
11:15: Official affirmation that Apple is as we speak unveiling the 4th-gen model of its customary AirPods. “We decided to take everything great about AirPods, and make it even better,” says Swift. “We think you’re going to love it.”
11:16: Apple has tweaked the design of the AirPods. They now have shorter stems and resemble a hybrid between the Third-gen AirPods and the AirPods Professional.
11:18: The brand new AirPods additionally get lively noise cancellation, a function beforehand unique to the AirPods Professional. That’s a giant step.
11:19: “When I’m overseeing the edit of my latest award-winning album, I find that there’s nothing better than Apple’s iconic AirPods Max over-ear headphones for delivering sharp audio at a surprisingly low price,” says Swift, visibly studying from a script. “They certainly aren’t laughably outdated. I’m not even sure why someone would say that.”
11:21: Apple is asserting, lastly, the 2nd technology of AirPods Max! The primary mannequin got here out again in December 2020, bear in mind.
11:22: AirPods Max 2 function a brand new, lighter design, and assist for Apple Music’s lossless audio. The case has been utterly redesigned, too, for which we are able to solely say, thank goodness. And so they cost by way of USB-C as an alternative of Lightning.
11:24: Pricing time! The 4th-gen AirPods will price $189 with the MagSafe charging case (a small worth bump in comparison with $179 for the Third-gen mannequin). The 2nd-gen AirPods Max price $599. Ouch.
11:25: “And now,” says Taylor, “it’s over to Jeff for the latest iPad news.”
11:26: “Thanks Taylor,” says Jeff Williams, who’s sitting in a tree within the monkey enclosure. “Big fan.”
11:27: Williams says the iPad is the main pill on this planet, and he’s been excited to see the response to the brand new iPad Air and Professional earlier this 12 months. “So we wanted to bring that same excitement to the iPad mini.”
11:28: Promotional video time. The new iPad mini seems to be very very similar to the outdated iPad mini. (And it truly is outdated. The Sixth-gen iPad mini got here out in September 2021.) No new design as we speak.
11:30: That is probably fascinating, although: the mini is getting an M-class processor for the primary time! It’s getting a bump from the A15 to the M1. That leaves the Tenth-gen iPad because the final A-class holdout within the iPad vary. (The Air has M2 and the Professional has M4.)
11:31: The iPad additionally will get a bump in RAM allocation, from 4GB to 8GB. That is all a part of a push to make it Apple Intelligence-ready.
11:32: Apple can also be unveiling a brand new model of the Magic Keyboard Folio within the mini’s measurement.
11:33: And that’s it. Williams says the brand new iPad mini will hit shops on September 20, and begin at $499. That’s the identical as earlier than.
11:34: “That’s iPad mini. We think you’re going to love it. Back to you, Tim.”
Yet one more factor…
11:35: Tim Prepare dinner is wrapping issues up now. He’s speaking concerning the vital merchandise we’ve seen as we speak, and the way a lot they’re going to enhance clients’ lives “and generate value for the shareholders, which is the important thing.”
11:36. I suppose that’s it. Besides…
11:37: Wow, it’s time for One Extra Factor! We’re going again to Taylor Swift.
11:38: “Thanks Tim. Now, if there’s one thing I care about, it’s getting value for money on entry-level consumer products. And Apple is the place to come to for budget-friendly gadgets.”
11:39: Lower to yet one more video. (What’s that now, eight?!) It reveals Swift attending a Hollywood occasion whereas carrying one other pair of AirPods!
11:40: “Introducing… AirPods SE. Not Quite As Good, But Cheaper™.”
11:41: The AirPods SE change the 2nd-gen AirPods in Apple’s lineup. They price simply $99. Wow!
11:42: They launch “this fall.” No extra element than that.
11:43: Again to Prepare dinner, who wraps up, together with giving his because of Luca Maestri (the outgoing CFO) for all his onerous work through the years. And we actually are carried out.