Figures recommend that the iPhone 15 is especially standard in Europe
New analysis states that Apple’s iPhone has had a outstanding rise to overhaul Samsung within the EU, however that headline declare does not stand as much as the gentlest scrutiny.
In February 2024, analysis agency Canalys did say that Apple returned to pole place in European smartphone gross sales through the 2023 vacation quarter. It additionally stated that this meant Apple had overtaken its foremost rival for the primary time in seven quarters.
Now separate analysis from Stocklytics, primarily based on information from Statista, agrees that Apple has crushed Samsung, and that this has shaken up the market. Nevertheless it says that is the primary time since 2014.
That is primarily based on a chart exhibiting gross sales from 2010 to 2022, though it is labelled as being to 2023. This chart exhibits Samsung rising sharply to overhaul Apple in 2014, then remaining forward till 2021, when each corporations nearly tied.
For some motive, Stocklytics is ignoring the 2010 begin, the 2014 time Samsung overtook Apple, and the 2021 quarter the place the 2 each had round 32% of the market.
As a substitute, it is chosen to deal with the years 2019 to 2023, for no clear motive. Nonetheless, over that interval, it says Apple’s market share rose by “a remarkable 32%,” the place Samsung’s dropped “from an astounding 34.44%” to 31%.
The X-axis confusingly appears to cease at 2022, however the figures behind it go as much as the tip of 2023 (Supply: Stocklytics)
That 31% for the tip of 2023 matches what the agency’s chart says for 2022. So assuming that its newest figures for Apple are additionally for 2022, Apple’s rise took it to 33.35% of the market.
Stocklytics does additionally say, although, that Q1 2024 noticed Samsung rise to 32%, whereas Apple dipped again to 25%. This quarter is when Samsung launches its newest Galaxy smartphones, and is historically additionally when the preliminary gross sales of recent iPhones taper off.
The analysis concludes with the most recent information from the month of June 2024. That sees Apple on 30% and Samsung on 33%, which might’t actually be stated to shake up the EU market.
Individually, when you’re protecting rating, figures from IDC say that globally, Apple is thrashing Samsung. These worldwide figures for the entire of 2023, see Apple on 20.1% market share, in comparison with Samsung on 19.4%.