Designer’s Apple product ideas could look slightly ‘too real’ [Updated] – Uplaza

From the “he must be doing something right” division: An Apple legal professional despatched a be aware and referred to as designer Antonio De Rosa this week, asking him to regulate a few of his design ideas for doable new Apple merchandise as a result of they appear “too real,” in accordance with De Rosa, CEO of ADR Studio.

“I received a call from an Apple attorney asking me to adjust some of my concepts because they were considered too realistic,” De Rosa wrote Wednesday on X. He instructed Cult of Mac it got here as fairly a shock.

Replace: De Rosa responded to Cult of Mac‘s preliminary inquiries and we included them under.

Apple tries to regulate designer’s product ideas as a result of they appear ‘too real’

Cult of Mac has written rather a lot about De Rosa and his ADR Studio — see the listing of articles under — as a result of his design ideas for doable Apple merchandise are so well-executed and compelling. We even profiled the person and his laptop gear in an interview we ran as a Setups put up. However we suppose there’s no larger reward for his ideas than Apple’s authorized division getting in his face, proper?

“You know you’re on the right path when a legal team comes after you for being ‘too real’ haha,” quipped a commenter on the X put up, under.

Apple contacting an idea designer on this means appears uncommon, and maybe even unprecedented. Cupertino has gone after product leakers, in fact. It shut down rumors website Suppose Secret in 2007, for instance. Nevertheless it doesn’t normally go after idea designers. It’s laborious to say what authorized foundation it could have with out additional data. Apple might be motivated to do one thing like this if it thinks the designer is getting inside data, like some leakers do, or perhaps it simply thinks De Rosa’s extremely life like renders would possibly confuse the general public, because the lawyer’s be aware, under, suggests.

The decision from the lawyer De Rosa talked about adopted up on the lawyer’s be aware under. It expresses concern a few of De Rosa’s ideas would possibly confuse customers:

Apple appreciates your creativity and enthusiasm for the corporate, and doesn’t typically object to your web site or designs, however there are particular pages/designs that Apple worries could look too actual, and may very well create shopper confusion. Slightly than request that you just take them down fully or make some type of blanket adjustments, we’d reasonably discuss by way of the nuances of the difficulty and ideally discover a affordable resolution that works for everybody.

De Rosa confirmed the put up on X above got here from him when Cult of Mac inquired. And he additionally confirmed the lawyer’s contact got here as fairly a shock.

“Yes absolutely, I didn’t expected that: When the attorney called and presented himself at the phone, I believe it was a joke,” he instructed us. However he declined touch upon the designs in query and indicated the dialogue is ongoing. “I express my total availability to avoid any misunderstanding and miscommunication, so I’m waiting for the next steps.”

Learn extra on Cult of Mac about Antonio De Rosa and his ideas:

We printed this put up on August 15, 2024, and up to date it with feedback from De Rosa early on August 16, 2024.