September 22, 2014: Apple notches a brand new gross sales document with the iPhone 6 and iPhone 6 Plus launch, promoting an astonishing 10 million items within the first weekend the handsets go on sale.
The eagerly anticipated smartphones convey a redesigned type issue that can persist for years. The obvious change? Bigger 4.7-inch and 5.5-inch shows constructed to lure phablet followers. The iPhone 6 and 6 Plus additionally boast an A8 chip, improved iSight and FaceTime cameras, and — considerably — Apple Pay for safe cell funds.
“Sales for iPhone 6 and iPhone 6 Plus exceeded our expectations for the launch weekend, and we couldn’t be happier,” Apple CEO Tim Prepare dinner says in a press launch. “We would like to thank all of our customers for making this our best launch ever, shattering all previous sell-through records by a large margin.”
iPhone 6 launch units document regardless of challenges
Though Apple toppled the iPhone 6 gross sales document only a yr later with the iPhone 6s, that system benefited from happening sale in China on launch day. Regulatory delays made that not possible for the iPhone 6 launch. Provide constraints additionally put a crimp on iPhone 6 gross sales.
“While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply,” Prepare dinner mentioned, “and we are working hard to fill orders as quickly as possible.”
Nonetheless, the iPhone 6’s opening weekend gross sales of 10 million items represented substantial and sustained progress. The iPhone 5s and 5c racked up 9 million gross sales a yr earlier. And the iPhone 5 hit 5 million earlier than that. By comparability, the unique iPhone recorded first-weekend gross sales of “just” 700,000 items in 2007.
The top of an period for Apple
In some methods, the iPhone 6 and 6 Plus represented the height of Apple’s launch-weekend frenzy. Immediately, Apple now not makes an enormous deal about topping its opening-weekend numbers every yr. Intensive on-line preorders now principally take the place of lengthy traces snaking exterior Apple Shops all over the world. And, with smartphone gross sales leveling off, Cupertino doesn’t even reveal what number of items it sells anymore.
Nonetheless, after a typical weekend of iPhone launch enjoyable, we sort of miss the milestone gross sales bulletins if we’re completely trustworthy. Even when it does make sense for Apple, which merely can not maintain setting new, nigh-insurmountable gross sales information annually, to disclose that knowledge.
