iPhone 16 Professional and Professional Max assessment: Apple focuses on cameras and customization – Uplaza

It might seem to be Apple is behind the competitors plenty of the time. The corporate gave the impression to be sluggish to developments like widgets, bezel-less shows with digital camera notches and screens with excessive refresh charges. And with the iPhone 16 Professional, it seems to as soon as once more be late to the occasion, bringing generative-AI options and an actual button for the digital camera to its 2024 flagship. However if you happen to’ll permit me to play therapist for a second, I feel it is not that Apple is sluggish. I feel Apple is cautious. Maybe overly so.

Warning by itself is not a nasty trait — in actual fact, it may very well be thought-about considerate. Somewhat than rush to the innovative with its friends, Apple deliberates, normally discovering a barely totally different strategy that’s typically an enchancment on what’s on the market. Simply take a look at the Imaginative and prescient Professional headset or Apple Silicon. And even the iPod, the iPad and the AirPods, which have been removed from the primary of their sort once they launched.

With the iPhone 16 Professional, the main target is on cameras and Apple Intelligence. The issue is, Apple Intelligence is not fairly right here but. We will check some options within the developer beta that is at present obtainable, however that is not essentially the identical because the expertise the general public will get when the replace rolls out in October. It’s not unprecedented for brand new iPhones to launch with out some marquee options, positive, and fortunately there’s nonetheless a lot that the iPhone 16 Professional brings. From Digital camera Management, the Fusion Digital camera and different video-related updates to barely greater shows and iOS 18, the iPhone 16 Professional and Professional Max are intriguing successors, even absent the vaunted Intelligence options which are nonetheless to return.

Apple / Engadget

The iPhone 16 Professional is a superb flagship with glorious, quick cameras and modifying instruments. However it’s possible you’ll have to cost it greater than as soon as to final all day.

Editors’ be aware: The present rating displays our expertise with the {hardware} and iOS 18 options that will likely be obtainable to customers at launch. We are going to consider Apple Intelligence and different post-launch options over the approaching weeks and months, and should modify our assessment rating if warranted.

Professionals
  • Quick digital camera with top quality video seize
  • Photographic types are efficient and fairly
  • Good customizations obtainable all through
Cons
  • Comparatively quick battery life
  • Digital camera Management is not good

$999 at Apple

Apple / Engadget

The iPhone 16 Professional Max affords glorious cameras and modifying instruments, a big roomy display screen, lengthy battery life and the very best that Apple has to supply. 

Editors’ be aware: The present rating displays our expertise with the {hardware} and iOS 18 options that will likely be obtainable to customers at launch. We are going to consider Apple Intelligence and different post-launch options over the approaching weeks and months, and should modify our assessment rating if warranted.

Professionals
  • Wonderful cameras with minimal shutter lag
  • Lengthy-lasting battery
  • Nice photograph and video modifying updates
  • Good customization choices all through
Cons
  • Digital camera management is not good

$1,199 at Apple

I’m getting deja vu. Trying again at my assessment of the iPhone 15 Professional, I see an image of that cellphone and its predecessor lined up aspect by aspect to indicate simply how a lot thinner the bezels are. Apple has as soon as once more trimmed the borders on its flagship telephones, however whereas doing that enabled it to cut back the handsets’ dimension in 2023, this 12 months it allowed the corporate to cram in bigger screens with out a lot change in footprint.

The iPhone 16 Professional and Professional Max shows have elevated in dimension from 6.1 inches and 6.7 inches as much as 6.3 inches and 6.9 inches, respectively. Each handsets have grown ever so barely, too, by just below 1mm in width and about 3mm in top.

Mainly, the iPhone 16 Professional and Professional Max are a hair wider and taller than their predecessors, however keep the identical 8.25mm (0.32-inch) profile. And but, despite this minimal change, you received’t be capable to preserve your outdated instances if you happen to’re upgrading from an iPhone 15 Professional to an iPhone 16 Professional.

Not solely would the instances not fairly match, you’d additionally want one thing with both a cutout or a sapphire crystal and conductive layer to have the ability to use the brand new Digital camera Management. In fact, Apple sells suitable instances, as do some third events like Otterbox, so you will have loads of choices.

I’ve spent most of this 12 months’s {hardware} assessment season remarking how Samsung and Google’s flagships really feel like iPhones, and I’ve now reached an odd inception level. As I’ve been evaluating competing telephones for this assessment, I’ve been surrounded by a few dozen handsets from all these totally different firms on my sofa, together with final 12 months’s iPhones, the Galaxy S24 Plus and the Pixel 9 Professional and Professional XL. Making an attempt to determine which one is the iPhone has grow to be extra complicated than ever, as all of them really feel related in construct. One of the simplest ways to confirm at a look is their digital camera arrays or my wallpaper.

All that’s to say that the iPhone 16 Professional feels just like its predecessor, which is what these different firms have been making an attempt to emulate. Apple could be proper to really feel flattered by this imitation, and but I’ve to surprise if it’s time to do one thing totally different. Google’s Pixel 9 Professional is definitely an entire six grams lighter than the iPhone 16 Professional at 221 grams (7.79 ounces), and I’m completely passionate about its wealthy pink hue and glossy edges. Although I like the brand new golden Desert shade for the iPhone 16 Professional, I do want Apple’s premium flagship had extra enjoyable and vibrant exteriors. That stated, I do love the bottom iPhone 16 in pink, teal and Ultramarine.

Brian Oh for Engadget

Arguably the largest change to the iPhone 16 lineup, to not point out the iPhone 16 Professional, is the introduction of Digital camera Management. This can be a button on the proper aspect of the gadget, which has contact and strain sensors on it to allow larger management with swipes and semi-presses. (That’s along with the Motion Button on the highest left that was added to final 12 months’s Professionals, and carries over to the iPhone 16 and iPhone 16 Plus, too.)

One of many issues this was presupposed to do was allow you to push frivolously on the button to set off focus, just like what half urgent a DSLR shutter button would do. That operate received’t be obtainable at launch, so I can’t say if it’s efficient.

However by and enormous, Digital camera Management is a really Apple strategy to a function that has been round for years. From telephones by Sony and Nokia with devoted shutter buttons to Android handsets with hardware-based double-click shortcuts, the notion of fast entry to your digital camera with out having to futz with the display screen is a well-liked one. For good cause, too — I’ve hated having to swipe or long-press the icon on my iPhone’s lock display screen previously, and though I might set the iPhone 15 Professional’s Motion button to open the digital camera, it simply wasn’t positioned properly and I’d have to surrender my mute button.

So Apple isn’t breaking new floor with its {hardware} shortcut for a regularly used app. However it does do a couple of issues otherwise with the contact sensor. You may swipe on it to tweak issues like publicity, zoom ranges and tone, and the half-press nonetheless works as a strategy to choose choices or return out of menus inside the new Digital camera Management interface. In concept, it’s a pleasant strategy to make adjustments on the fly.

In actuality, there have been a couple of points, they usually largely must do with placement. The button sits just a little farther from the bottom of the cellphone than I’d like, so my fingers have to achieve a bit extra to press it, whether or not I used to be in panorama or portrait mode. This wasn’t normally an issue once I had each palms free and will regular the iPhone with my different hand and readjust my grip.

However if you happen to’re attempting to take a fast shot with only one hand, the button’s location can really feel unintuitive. In fact, everybody has totally different finger lengths and ratios, so it’s totally potential that different individuals discover this logical. It additionally is dependent upon your grip — if you happen to’re cradling the underside of the gadget in your palm, it’s tougher to maneuver. In case you’re overlaying a part of the display screen and reaching for the button head on, it’s barely simpler to make use of digital camera management.

Brian Oh for Engadget

Nonetheless, even for these with the strongest claws, swiping and half-pressing and double-half-pressing on the sensor is difficult. I used to be solely ever actually in a position to do this if I had my thumb holding up the underside edge and my center, ring and little fingers steadying the proper finish of the cellphone. Possibly it is a new digital camera grip I simply have to relearn for this button.

The awkward placement is a minor gripe in comparison with what I discovered most annoying: the button’s contact sensor. Not solely was it troublesome to swipe by totally different settings when holding the gadget with one hand, it additionally reacts to unintended touches and swipes. Typically, the cellphone would slide down my palm and alter the publicity or zoom degree, utterly ruining the vibe. I ought to level out that you may go into accessibility settings to both tweak the swipe sensitivity or flip it off altogether, if it actually bothers you. Truthfully, if you happen to’re planning on making changes with Digital camera Management, it’s greatest to have time, endurance and each palms free.

In these conditions, I had plenty of enjoyable modifying settings and watching them be mirrored within the viewfinder in actual time. I additionally appreciated zooming out and in of topics, recomposing a shot and tweaking publicity until I appreciated what I noticed, earlier than then pushing all the way down to snap the image. (This motion does result in some small points, however extra on the precise photograph high quality later.) I particularly beloved this whereas recording video, because it makes slowly zooming in or out of a topic smoother than utilizing the onscreen slider.

Then once more, for situations the place I simply wish to hearth off a fast shot with out worrying about publicity or zoom settings, the ache of finagling with the sensor largely goes away. In change, with the ability to quickly snap photos is a pleasure. I discovered myself taking extra photos than ever due to digital camera management, which if you already know me is a feat worthy of the Guinness E-book of Data.

A random individual lower me off in line? Click on. Humorous signal on a constructing I go by in a Lyft? Click on, click on. Out of your lock display screen, you’ll must press the button twice — as soon as to wake the cellphone up and as soon as to open the digital camera. Then press once more to take the photograph. It’s not splendid, however not too far off the identical course of on a Pixel cellphone, for example. Plus, you may long-press the iPhone’s button to start out recording a video, and it’ll routinely cease while you let go.

Cherlynn Low for Engadget

This type of speedy entry to the digital camera is the very best factor concerning the new button, and I might see it being doubtlessly helpful not only for shutterbugs like me, however for the upcoming Visible Intelligence function that Apple teased at its launch occasion. The corporate’s model of Google Lens might permit individuals to ask questions on issues in the true world round them. However after all, since this wasn’t obtainable throughout my assessment interval, I wasn’t capable of check it.

For now, you may go into Settings to both change the variety of clicks it takes to set off the digital camera app, remap it to a Code scanner or the Magnifier instrument or disable it altogether. Since you can too arrange the Motion button to do these items, you will have extra selections now over the place you need your digital camera shortcut or liberate the previous quantity slider to do one thing else.

Even if you happen to’re not a glutton for buttons, there are nonetheless some digital camera updates which may intrigue you. This 12 months’s flagships sport what Apple calls a 48-megapixel Fusion Digital camera, which has a quicker quad-pixel sensor. This allows what the corporate describes as “zero shutter lag,” which is wording it has used repeatedly over time. On this case, it’s referring to how shortly the digital camera will seize a shot after you press the shutter button (onscreen or {hardware}).

I’ll admit I used to be initially confused by this replace, partially as a result of it requires relearning some behaviors I had adopted to mitigate the shortfalls of older cameras. Mainly, the iPhone 16 Professional’s cameras are actually so quick that once I requested somebody to toss stuff so I might seize it in movement to see how nonetheless the pictures have been, my photographs ended up being of the individual holding the item.

Our video producer and I have been very confused, and it wasn’t till the “zero shutter lag” idea was defined clearer to me that I bought it. I had grow to be used to urgent the shutter early since cameras, in my expertise, could be fractions of a second sluggish. Apple has grow to be so quick that it really captured the literal second I tapped the button, as a substitute of the break up second after, when the item was in mid-air.

Brian Oh for Engadget

That is going to alter how individuals take soar photographs, I’m positive, however mainly if you happen to and your mates are taking photos of yourselves floating within the sky, the photographer doesn’t must hit seize earlier than telling you to leap. I do know it is a very particular and foolish instance, but it surely’s additionally essentially the most relatable illustration of how a lot faster the Fusion digital camera is.

Additionally, why can’t digital camera tales be foolish and enjoyable? That’s what plenty of the very best moments in life are, and a few of the new options are nice in these conditions. The assist for 4K video at 120 fps in Dolby Imaginative and prescient, for instance, led to some lovely high-quality, wealthy and colourful clips of my pal’s cute pomeranian trotting alongside on a stroll. Her little tongue slowly peeking out as she bounded in the direction of the digital camera appeared crisp and easy once I performed it again at 25 p.c and 20 p.c speeds, too.

Relying in your temper, the brand new Photographic Types could be enjoyable or severe. Apple’s tweaked the built-in digital camera filters to not solely provide extra choices however provide you with larger management. On account of how the corporate has refined its processing annually, there’s additionally an improved depth map captured when it detects a face within the scene. This, mixed with a larger concentrate on shade science round skintone, has led to what is perhaps my favourite new iPhone 16 function.

Whether or not I shot them in Portrait mode or not, photographs of people who I took utilizing the iPhone 16 Professional have been a dream to edit. Merely switching between the Customary, Pure, Luminous, Quiet or Ethereal types already resulted in enhancements to the colours and shadow, however I might additionally faucet on every thumbnail to entry the brand new modifying touchpad and drag a dot round. This let me extra exactly tweak the hues and distinction ranges, and an extra slider under let me modify how heat the picture was.

Cherlynn Low for Engadget

An unsightly selfie with my cousin within the hideous overhead lights of a gathering room grew to become a ravishing snapshot after I switched to the Ethereal or Luminous types. Each of these are shortly changing into my favorites, however I’m extra impressed with how properly Apple was capable of phase the topic from the background. In virtually each shot I edited, adjusting the slider largely solely modified the background, retaining individuals and their complexions inside the realm of actuality as a substitute of making use of harsh oversaturation or excessive distinction ranges to them. Additionally they added a background blur that lent a pleasing delicate focus impact, and more often than not the system precisely recognized outlines of individuals within the scene.

Maybe my favourite half is the truth that you may change between types after you’ve shot the photograph on the iPhone 16. As somebody who dwells on her Instagram filters and edit instruments for a while earlier than every put up, I positively respect how a lot nicer Apple’s variations are and solely want I might retroactively apply them to photographs I had taken at a latest marriage ceremony. Alas, because the edits are depending on data captured when the photographs have been taken, these new retouching options will solely work for photos taken with an iPhone 16 or 16 Professional.

One last digital camera replace I’ll contact on earlier than telling you about precise photograph high quality is Audio Combine. This makes use of the spatial audio now recorded by default with the brand new studio mics on the iPhone 16 Professional (and even the system on the iPhone 16 and 16 Plus) to know the path of sound sources in your footage. Then, while you edit the clip, you may select between Customary, In-frame, Studio and Cinematic mixes, in addition to drag a slider to cut back background noise.

You’ll must be recording in pretty particular acoustic situations to get essentially the most out of Audio Combine. I examined it in quite a lot of conditions, like my cousin speaking on his cellphone on a busy New York road, me interviewing my fellow fitness center buddies after a tiring exercise with the background music quietly enjoying or my pal speaking to me whereas his spouse talks about one thing else off-camera of their pretty quiet kitchen.

For essentially the most half, going to Cinematic or Studio modes from Customary resulted in a noticeable discount in environmental noise. My favourite is Studio, which typically appeared to enhance voice readability as properly, making individuals sound like they may very well be speaking on a podcast. In-frame, nonetheless, hardly ever did what I anticipated and sometimes produced some warped distortion. It seems there would possibly should be extra distance between numerous sources of sound for this to work greatest, and I’ve to spend extra time testing to raised perceive this instrument. You may try our assessment video for examples of a clip with totally different audio mixes, however for now, whereas the promised enhancements aren’t what I anticipated, there a minimum of seems to be some profit to Audio Combine.

Cherlynn Low for Engadget

On to the precise photographs and the way they maintain up towards the competitors. I’ve lengthy thought-about Google’s Pixel telephones to be the gold normal in smartphone pictures, since I desire the corporate’s shade and element processing. I do know some individuals really feel that Google tends to oversharpen, so keep in mind that, as with most issues, your choice could also be totally different from mine.

After I in contrast photographs I took with each telephones on the identical laptop computer display screen, the variations have been minimal. Often, Google would expose higher, being extra capable of retain shadows close to a shiny mild supply than the iPhone 16 Professional. However the Pixel’s nightscape photographs had extra mild leakage into the sky, whereas Apple was more proficient at retaining the background darkish towards the define of a skyscraper.

Truthfully at this level we’re actually nitpicking and pixel-peeping to seek out variations. Each firms ship nice cameras, and although I nonetheless desire Google’s strategy to Portrait photographs, Apple has been slowly however certainly closing the hole with enhancements to its depth maps yearly.

I’ll point out, although, that much more of the photographs I shot on the iPhone 16 Professional got here out blurrier than the Pixel 9 Professional, and it might need to do with the truth that I used to be utilizing the Digital camera Management to snap them. This was the difficulty I alluded to earlier, the place utilizing a bodily button to take an image is extra more likely to introduce shake than a software program shutter. It’s not like Samsung or Google telephones are resistant to this drawback, although I’ll say that the best way Digital camera Management is constructed, the place the recessed button depresses into the cellphone’s body, does go away it a bit extra weak to this than, say, utilizing a quantity rocker would possibly.

Cherlynn Low for Engadget

Oh and at last, a fast be aware for my Gen Z readers: I understand how a lot you all desire flash pictures in comparison with night time modes in low mild situations. (Because of my a lot youthful cousin for the dear perception.) I’ve finished the testing and might say that I desire Google’s Pixel 9 Professional for its software program, hotter flash in comparison with the iPhone 16 Professional’s, which is stronger and brighter, resulting in my face trying washed out.

It’s been about two months because the public beta for iOS 18 was launched, and it was good to get a style of upcoming options like the brand new customizable residence pages, expanded Tapback reactions and the redesigned Images app. With the iPhone 16 launch, iOS 18 is mainly prepared for primetime… with some caveats.

This 12 months, greater than ever, it’s laborious to determine what’s coming to your iPhone and what isn’t. With the discharge of Apple Intelligence slated for October, options like writing instruments, Cleanup for photographs and the redesigned Siri received’t be prepared until subsequent month. And even then, your non-pro iPhone 15 received’t be suitable.

Plus, some options that have been teased at WWDC, like Genmoji, nonetheless haven’t been added to the iOS 18.1 developer beta, which is the place most Apple Intelligence options have been arriving as a preview for app makers. Throughout the iPhone 16 lineup, too, there are issues coming solely to the Professional fashions, like multilayer recording in Voice Memos.

It’s complicated, and might make selecting your iPhone a trickier choice. However for this assessment, a minimum of the iPhone 16 Professional and Professional Max are getting every part. I can not wait to check out multi-track recording in Voice Memos, and I hope Apple sees this craving as an indication that it ought to deliver this to extra gadgets.

It was good to get time with iOS 18, even within the absence of Apple Intelligence. Truthfully, I’m not even positive I’d like these options that a lot. In an analogous manner, Gemini AI was good on the Pixel 9 Professional sequence, however didn’t really feel like must-haves.

Among the new iOS 18 touches I observed instantly have been the refreshed Management Heart, which took some getting used to as I needed to re-learn how you can swipe again to the house web page, since there are extra pages to scroll by now. I particularly loved seeing the brand new little chat bubble seem on my voice recordings, indicating {that a} transcript had been generated for them. And although I haven’t exchanged messages with Android-toting associates but, I’m glad to see RCS assist is lastly reside this week.

Brian Oh for Engadget

Although I used to be excited for the brand new customized routes instrument in Maps, I struggled to really create them. You may set your begin and finish factors and have the app shut the loop for you, or simply faucet landmarks or factors on the map to get the path to mainly join the dots. Sadly, irrespective of what number of occasions I attempted to get the route to chop by a constructing the place I knew a pedestrian walkway existed, Maps resisted me at each flip, forcing the path to undergo extra established (and subsequently extra crowded) paths as a substitute. It’s not unreasonable, however actually not the open-world route-creation function I used to be envisioning.

The very best factor about iOS 18, and likewise some new options within the iPhone 16 lineup (like within the digital camera controls) is the customizability. I do respect that if you happen to don’t like one thing, you may normally flip it off. With the brand new potential to put apps exterior of a inflexible grid, now you can lay your private home display screen out simply the best way you want. The redesigned Images app allows you to create and pin collections so you may extra simply discover the images most vital to you. And once more, I’m glad Apple is giving individuals the choice to show off Digital camera Management altogether or modify its sensitivity.

The iPhone 16 Professional and Professional Max are powered by Apple’s A18 Professional chip, that are constructed on “second-generation 3-nanometer technology and [feature] a new architecture with smaller, faster transistors.” All that is meant to ship “unprecedented efficiency,” based on Apple’s press launch.

Some small software program glitches apart, I’ve by no means run into slowdown on the iPhone 16 Professional, however I used to be actually shocked by the smaller handset’s battery life. Typically, the iPhone 16 Professional would barely final a full day, which is paying homage to the iPhone 15 Professional, too. It’s value noting that earlier than this assessment I used to be primarily utilizing an iPhone 15 Professional Max as my each day driver, which normally will get by a day and a half with no drawback, so the drop in endurance is much more pronounced for me.

Most days, I’d decide up the iPhone 16 Professional at about 9AM and would get to about 9pm earlier than getting low battery alerts. If I began the day a bit later, nearer to 11AM for example, I bought to 1am earlier than the iPhone 16 Professional ran utterly dry. On Sunday, I unplugged the cellphone at about 9:30AM and was shocked on the prepare residence to get a warning that remaining energy was at simply 20 p.c. It was solely 6:50PM, and the night time had barely simply began!

You’ll get considerably higher battery life on the iPhone 16 Professional Max, which delivers the identical virtually two-day runtime as its predecessor. And positive, a cellphone with a smaller battery not lasting as lengthy makes mathematical sense. However contemplating the Pixel 9 Professional is a comparably sized handset and manages to final about two days, there’s no excuse for the iPhone 16 Professional to conk out earlier than the night time is up.

Brian Oh for Engadget

The most effective issues concerning the iPhone 16 Professional lineup is that, not like final 12 months, there isn’t a lot of a tradeoff in cameras if you happen to go for the smaller gadget. The iPhone 15 Professional Max had a 5x telephoto zoom digital camera, whereas the iPhone 15 Professional solely went as much as 3x. As a budding photographer of skittish wild animals, I opted for the Max, particularly because it was a lot lighter than its predecessor due to the titanium construct.

With the iPhone 16 Professional having primarily the identical digital camera system because the Professional Max, I believed it was time for me to return to a dimension that was a lot simpler on my palms. Alas, with the disappointing battery efficiency, I would simply have to stay with a Max, and also you would possibly too.

There’s additionally the non-Professional iPhone 16 fashions to contemplate, and you may try my colleague Billy Steele’s assessment of the iPhone 16 and iPhone 16 Plus for extra particulars. Simply as there have been fewer variations than ever between the Professional and Professional Max, the tradeoffs aren’t as vital this 12 months, both. Apple introduced the beforehand Professional-exclusive Motion button to the iPhone 16 and iPhone 16 Plus, whereas additionally together with the Digital camera Management on its less-premium telephones.

The principle issues that set the 2 strains aside this 12 months are processors, display screen high quality, digital camera sensors and onboard mics. You’ll lose assist for ProRaw photographs and multi-layer recording by choosing the cheaper gadgets, too. Mainly, if you need all the very best options Apple has to supply, otherwise you plan on utilizing your cellphone to create high-quality movies and get 5x telephoto zoom in your photographs, the Professionals are the best way to go.

In any other case, you’ll nonetheless have all of the iOS 18 and Apple Intelligence options coming to the Professionals, in addition to spatial audio recording, which allows the Audio Combine I described within the digital camera part earlier.

Cherlynn Low for Engadget

Apple’s warning is usually warranted. Particularly at a time when distrust of AI-generated content material runs rampant, the corporate taking its time to get Apple Intelligence proper is comprehensible. However its deliberation doesn’t at all times result in winners. Whereas I respect the try to differentiate digital camera management with the contact sensor for extra versatility, I’m not but satisfied of its usefulness.

The excellent news is, and I can not stress this sufficient, you will have the choice to tune it to your liking. And that’s a theme I’m seeing in latest Apple options that trace at extra thoughtfulness than traditional. In case you don’t like one thing, or if one thing isn’t proper to your wants, you may modify or disable it. In iOS 18, you will have larger management over your private home display screen’s app structure and might pin customized collections for simpler attain within the Images app. The Motion button launched final 12 months might have been a spectacular fail had Apple not allow you to nonetheless preserve it as a mute swap, but it surely managed to offer individuals extra performance whereas sustaining the established order for many who are simply as resistant to alter.

Change is frightening. Change is difficult. However with out change there isn’t a progress. Apple’s cautious strategy is a tough balancing act that’s evident on the iPhone 16 Professional. Some new options, like Audio Combine and customized routes in Maps, ship combined outcomes. Others, like Photographic Types, are hits. Then there are the fundamental elements, like good battery life and sturdy, engaging designs, that Apple can not neglect.

The iPhone 16 Professional’s subpar battery life holds it again from beating the competitors, which is stiffer than ever this 12 months, particularly from Google. Fortunately for Apple, most individuals who’ve iPhones are going to stay with iPhones — it’s simply simpler. For these already sucked into the ecosystem, the iPhone 16 Professional (and notably the Professional Max) are definitely worth the improve from a mannequin that’s a minimum of two years outdated. If you have already got an iPhone 15 Professional (or perhaps a 14 Professional), for the sake of our planet and your pockets, you would possibly desire to carry off on upgrading, particularly since this 12 months’s gadgets aren’t that a lot totally different.

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