Justin Hardy, Founding father of Hardy Advertising and marketing, brings 7 years of digital advertising and marketing experience, specializing in healthcare, wellness, SAAS, e-commerce, and company collaborations. As a full-time digital nomad and avid nature fanatic, Justin finds inspiration within the outdoor and balances his work life with mountain climbing and different actions. Married for 4 years to his spouse, Abby, who helps his skilled journey, he excels in creating impactful touchdown pages, web sites, and emails. Justin is educated in regards to the affect of AI and automation on enterprise and enjoys discussing digital advertising and marketing methods, funnel advertising and marketing, and the digital nomad way of life.
Justin, are you able to share the journey that led you to founding Hardy Advertising and marketing and changing into a full-time digital nomad?
— I studied at UNC Chapel Hill to develop into a bodily therapist. I labored as a private coach for a number of years after school however wished schedule and placement independence. I utilized for tons of distant jobs and received employed by Fitness center Launch (Alex Hormozi’s firm). This opened me as much as funnel advertising and marketing and digital advertising and marketing. From there, I went on to work for a number of companies, and main a group as a director of selling. Opened my boutique company, Hardy Advertising and marketing, 2.5 years in the past.
How have your experiences in nature and mountain climbing influenced your strategy to digital advertising and marketing and creativity?
I consider my greatest concepts after I’m being lively. Whether or not it’s working, mountain climbing, kayaking, yoga, or tenting I really like being outdoor after I’m not at work. The pure world is a superb place for design inspiration as nicely. Usually I work 3 to 4 hours within the morning, take a break to go outdoor noon after which come again and work 3 or 4 extra hours after I’m refreshed.
Along with your intensive expertise in healthcare, wellness, SAAS, e-commerce, and companies, what distinctive challenges and alternatives have you ever encountered in these industries?
There may be nonetheless a large quantity of alternative for digital entrepreneurs. Each enterprise wants content material and to be on-line. Particularly after COVID this development was expedited throughout the board. I like to recommend beginning off as an in-trepreneur inside an company or digital-heavy model to get your ft moist after which take into account freelance consulting as you acquire expertise and connections.
Are you able to talk about essentially the most impactful AI and automation instruments you’ve built-in into your advertising and marketing methods, and the way they’ve remodeled your corporation operations?
Perplexity.ai for analysis and brainstorming. I take advantage of this for all of my consumer marketing campaign and market analysis.
ChatGPT 4 and Claude 3.5 for copywriting. I take advantage of these to hurry up my manufacturing of e-mails, adverts, and touchdown pages for shoppers in order that we are able to break up check and scale sooner.
Leonardo.ai for picture and video era. I take advantage of this for social media posts and generally adverts and e-mails.
Reply.io for ai lead era. It covers every little thing from prospecting and evaluation, to follow-up and monitoring.
How do you see the function of AI and automation evolving in digital advertising and marketing over the subsequent 5 years, particularly in areas like touchdown pages, web sites, and emails?
It is going to enable entrepreneurs to supply increasingly more customized shopping for journeys for purchasers. As soon as entrepreneurs study these instruments higher, it can enable us to create extra distinctive and better high quality content material for purchasers. Markets will all nonetheless have jobs however our work will probably be extra targeted on higher-level strategic and softskill duties.
As a digital nomad, how do you handle work-life steadiness, and what methods do you utilize to remain productive and impressed whereas continuously on the transfer?
I get uninterested in routine. So, travelling and experiencing new issues actually fulfills me. It helps me to view the world from totally different views and to take a look at issues from totally different viewpoints. It’s a must to be versatile and adaptable to work and journey full time however if you happen to’re disciplined and self-motivated it truly is one of the simplest ways to dwell (for somebody like me anyway).
Might you share a very profitable advertising and marketing funnel you’ve designed and what key parts contributed to its success?
One among my most profitable funnels was after I was the director of selling for Modoma clinics. I’ve hooked up a case research with extra particulars however primarily we doubled their new affected person quantity and considerably elevated income inside 60 days of launch.
What recommendation would you give to companies trying to optimize their touchdown pages to extend conversions and improve person expertise?
Do intensive competitor and market analysis first. Ensure you’re crystal clear in your goal avatar and provide. Write your web page first as a gross sales letter.
Listed below are the sections of a langing web page you’ll want to embody:
1) Headline that invokes curiosity and a promise for [target customer].
2) Subheadline that explains the promise and causes guests to learn extra.
3) Social proof part [insert awards, accolades and as seen in name drops].
4) Dig into emotional ache factors of [target customer] in 2024 [list pain points you are aware of].
5) Agitate the issue – why it issues and unfavourable results of ignoring the issue.
6) Tease an answer – there’s a higher approach.
7) Introduce [name of brand selling product / service] – who they’re, their experience, and why it issues to prospects.
8) Showcase the complete resolution – embody a full-stack bullet listing of every little thing included and the way it helps.
9) Embody social proof quotes or tales from the supplied web sites above.
10) Embody future pacing on how nice enterprise and life will probably be as soon as they study the secrets and techniques from [product / service].
11) Embody a bonus for individuals who enroll by the top of [deadline] – [include bonus details].
12) Embody a closing name to motion and P.S. that recaps every little thing supplied in a brief part.
How has being married and having the help of your spouse Abby influenced your skilled journey and achievements?
Abby is my basis. Having somebody to assist with holding shoppers and journey on-track and arranged is every little thing. I’d not be the place I’m in the present day if it wasn’t for my associate. She’s my associate in enterprise and life.
Lastly, what tendencies do you expect will form the way forward for digital advertising and marketing, and the way is Hardy Advertising and marketing getting ready to remain forward on this quickly evolving area?
AI use circumstances will broaden and AI instruments will get simpler to make use of. To remain forward, begin easy. Discover 1 drawback or space of your corporation the place AI can assist. Choose a talent you already know and use 1 AI device to enhance it, not exchange it. When you grasp 1 device rinse and repeat. Don’t get overwhelmed and join with different AI entrepreneurs who you vibe with to study from and maintain updated.