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- Kia will develop Japanese-market-specific PBVs
- PV5 to be on sale in Japan in 2026, adopted by PV7 and additional PBV fashions and variants
- Kia will associate with Sojitz Company for PBV distribution in Japan
Kia Company (Kia) immediately introduced that it’s going to start gross sales of its Platform Past Automobile (PBV) fashions in Japan in early 2026.
Enlargement into the Japanese market represents the most recent key pillar of Kia’s world PBV technique, following shows of the model’s PBV idea fashions and PBV enterprise ecosystem at CES 2024 in Las Vegas in North America, the Busan Mobility Present in Korea and IAA in Europe.
Kia will develop a variety of PBVs particularly to satisfy prospects’ wants within the Japanese market. The model will launch its first PBV mannequin, the PV5, in early 2026. Revealed at CES in Las Vegas in January in PV5 Idea guise, the automobile is being developed as a mid-size mannequin to satisfy the scalability of assorted enterprise streams within the Japanese market.
Kia additionally plans to create a PBV ecosystem via cooperation and partnerships with varied native corporations. The Kia PV7 will observe the launch of the PV5 in Japan.
Sangdae Kim, Senior Vice President and Head of Kia PBV Enterprise Division, commented: “We look forward to commencing PBV sales and delivering customer-centered value with the evolution of Kia’s business in the Japanese market. We will continue to introduce various PBV-related solutions optimized for local-market characteristics to satisfy the demands of our Japanese customers.”
Kia’s PBV whole mobility resolution combines fit-for-purpose EVs with superior software program options primarily based on Hyundai Motor Group’s software-defined all the things — or SDx — technique. Adopting a devoted PBV platform allows customers to set product specs in keeping with their particular wants, with a excessive diploma of freedom to find out components equivalent to seating structure, baggage compartment form, door choices, battery capability and extra.
As a Platform Past Automobile, Kia PBVs allow present companies to considerably enhance cost-competitiveness and ship larger worth to prospects via bespoke product options, whereas opening the door to new corporations by redefining the idea of house because of superior, tailor-made interiors that present final freedom and adaptability.
To construct a PBV ecosystem that meets prospects’ wants as successfully as doable, Kia has entered a strategic partnership with Japanese buying and selling firm Sojitz Company (Sojitz) Engaged in a variety of companies globally, together with transportation and infrastructure, Sojitz is ideally positioned to function the distributor for Kia PBVs in Japan.
Earlier than commencing PBV gross sales in Japan in early 2026, Kia will proceed to showcase its PBV fashions and PBV enterprise ecosystem at mobility exhibits, and by creating offline alternatives for patrons to expertise the model’s PBV know-how in individual.
To satisfy world demand for its PBVs, Kia is at present constructing a brand new state-of-the-art ‘EVO Plant’. Situated inside the model’s Autoland facility in Hwaseong, Korea, the plant is Kia’s first PBV EV-dedicated manufacturing facility.
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