In an period the place digital threats continuously evolve, Sequretek units the usual for innovation and reliability within the cybersecurity trade. Co-founded in 2013 by Pankit Desai and like-minded consultants with a deep understanding of the distinctive challenges confronted by startups and small companies, Sequretek has grown right into a trusted companion throughout varied industries. On this unique interview, we discover the inspiration behind Sequretek’s inception and its mission has developed over time. From overcoming important market challenges to leveraging AI for superior risk detection, uncover how Sequretek supplies strong cybersecurity options and empowers entrepreneurs to navigate the digital age with confidence and resilience.
What impressed you to co-found Sequretek, and the way has your imaginative and prescient for the corporate developed since its inception in 2013?
The concept behind beginning Sequretek got here from a deep understanding of the cybersecurity wants of startups and small companies. Again in 2013, the startup scene the world over felt like crusing by way of tough waters, with cyber threats lurking round each nook.
I spotted this want whereas observing the struggles of entrepreneurs. They wanted cybersecurity options that had been each efficient and reasonably priced. That’s when my co-founder, Anand Naik, and I noticed a possibility to fill this hole available in the market. Our imaginative and prescient for Sequretek was easy: to offer startups with cybersecurity instruments that had been simple to make use of and didn’t break the financial institution. We needed to make cybersecurity accessible to everybody, not simply massive companies.
Since then, Sequretek has grown right into a trusted companion for startups and small companies throughout industries. Our focus stays on innovation and buyer satisfaction, making certain that our shoppers really feel supported in each step of the way in which. As we glance forward, our mission stays unchanged: to empower startups to thrive within the digital age, with out having to fret about cybersecurity threats. At Sequretek, we’re right here to assist entrepreneurs pursue their goals with confidence, realizing that their digital property are secure and safe.
Are you able to describe a major problem you confronted whereas rising Sequretek into a number one supplier of cybersecurity options and the way you overcame it?
One of many important challenges we confronted whereas rising Sequretek into a number one supplier of cybersecurity options was differentiating ourselves in a extremely aggressive market. The market was crowded with opponents, all in search of the identical consideration. We knew we had one thing distinctive to supply, however we would have liked a transparent technique to speak that successfully to potential shoppers. Our resolution was to concentrate on understanding the particular wants of startups and small companies. We recognized that many of those corporations had been battling cyber threats however couldn’t afford the costly options supplied by the established trade giants. This realization offered a transparent alternative for us.
As an alternative of making an attempt to compete instantly with the key gamers, we tailor-made our choices to fulfill the wants of startups and SMBs. We acknowledged that they required greater than only a generic resolution – they wanted one thing reasonably priced, simple to implement, and efficient in safeguarding them towards cyber assaults.
We developed a spread of cybersecurity services and products particularly designed for this market phase. From automated risk detection to 24×7 assist, our options addressed the distinctive challenges confronted by startups and SMBs.
Nonetheless, our journey didn’t cease there. We additionally wanted to achieve these companies and persuade them of the significance of investing in cybersecurity. Many had been unaware of the dangers they confronted or the potential injury a cyber-attack might trigger. Subsequently, we emphasised training and consciousness, serving to companies perceive the essential nature of cybersecurity and the way our options might shield them.
This strategy proved profitable. Over time, our buyer base has grown steadily as extra startups and SMBs acknowledge the worth of our choices. As we speak, we’re proud to say that Sequretek shouldn’t be solely a lifeline in turbulent waters but in addition a trusted companion for companies of all sizes, guiding them by way of the complexities of cybersecurity with confidence.
How do you see the position of AI and automation evolving within the cybersecurity trade over the following 5 years?
One of many largest challenges in cybersecurity right this moment is coping with alert fatigue. Safety programs generate an enormous variety of alerts, and it turns into troublesome to differentiate between actual threats and false positives. Even among the many real threats, prioritizing which of them to deal with first might be overwhelming.
Within the subsequent 5 years, AI has the potential to considerably cut back the variety of alerts and, consequently, the fatigue that comes with managing them. By using superior algorithms, AI can filter out false positives and spotlight essentially the most essential threats, permitting safety groups to focus their efforts the place it issues most.
One other important influence of AI shall be in automating the fundamental, repetitive duties which might be typically carried out by stage 0 and stage 1 safety personnel. These duties contain repeatedly monitoring and responding to streams of information and assaults. By using small language fashions, AI can take over these routine actions, releasing up human sources to sort out extra complicated points. This shift shall be essential for bettering each the effectivity and accuracy of safety operations.
Moreover, the present safety instruments and applied sciences are fairly technical and might be difficult for normal customers to work together with. Incorporating pure language processing (NLP) capabilities into these instruments might revolutionize this facet. Think about with the ability to ask a safety system a easy query in plain language, comparable to, “Can you show me the top 10 users in the finance department who were targeted by attacks between 9 PM and 10 PM?” The system would perceive the question, convert it into a posh search, and ship the related outcomes. This type of user-friendly interplay might democratize entry to safety information, making it simpler for a broader vary of individuals to interact with and perceive the knowledge.
Over the following 5 years, AI and automation will play a transformative position within the cybersecurity trade. By decreasing alert fatigue, automating routine duties, and making safety instruments extra accessible by way of pure language processing, AI will assist construct extra user-friendly defenses towards cyber threats. This evolution is not going to solely enhance the effectivity of safety operations but in addition make superior safety measures extra accessible to all customers, contributing to a safer digital atmosphere for everybody.
With attackers more and more utilizing AI for malicious functions, how does Sequretek’s AI-powered options keep forward on this cat-and-mouse recreation?
The important thing to staying forward in cybersecurity lies in using superior AI applied sciences like recurrent neural networks (RNNs) and convolutional neural networks (CNNs). These instruments allow us to handle and analyze huge quantities of information collected from buyer programs, in addition to from world risk intelligence platforms we combine with.
AI permits us to course of and make sense of this information with out counting on people to jot down complicated guidelines to sift by way of the knowledge. Given the ever-changing risk patterns, vectors, and the panorama of units, relying solely on folks to maintain up would imply all the time being one step behind attackers.
With our AI and machine studying platforms, notably these using unsupervised studying, we are able to repeatedly prepare our algorithms to adapt. These programs analyze information, be taught from it, and evolve to detect new threats as they emerge. This proactive strategy ensures that we aren’t simply reacting to threats, however staying forward of them, offering strong safety for our prospects.
Might you elaborate on how Percept XDR improves risk visibility and the particular benefits it gives over conventional safety options?
Percept XDR, or Prolonged Detection & Response, is a cloud-based enterprise safety platform designed to supply automated risk detection and response utilizing AI and large information throughout each cloud and on-premises environments.
As we speak, enterprises face the problem of managing an enormous array of units, every producing various kinds of safety information. This complexity makes it troublesome to determine actual threats and reply shortly. Percept XDR addresses this by offering end-to-end safety, permitting companies to concentrate on development with out worrying about cyber threats.
Right here’s how Percept XDR stands out:
- AI-Primarily based Proactive Menace Detection: The platform ingests information from varied sources, utilizing AI to detect new and unknown threats. This eliminates the necessity for handbook rule-writing and adapts to altering risk patterns.
- Deep Studying Detection: Deep studying is used to correlate information and determine superior persistent threats (APTs) and focused assaults. The system self-learns to repeatedly enhance its detection capabilities.
- Automated Incident Response: Percept XDR options automated response capabilities aligned with the MITRE ATT&CK® framework. This reduces handbook intervention, permitting IT groups to concentrate on essential duties.
- Complete Dashboards & Reporting: Dashboards present root trigger evaluation and risk mitigation insights, providing a single view of safety with common reviews to make sure compliance.
- International Menace Intelligence: Built-in with the Sequretek Central Menace Intelligence framework, Percept XDR supplies real-time world risk intelligence to stop assaults.
- Huge Information Safety Analytics: Huge information analytics are leveraged to detect patterns and associations, enhancing risk searching and detection capabilities.
In your expertise, what are the commonest cybersecurity vulnerabilities that companies overlook, and the way can AI assist deal with these gaps?
One of the widespread cybersecurity vulnerabilities companies overlook is the presence of shadow IT. This refers to expertise and software program functions utilized by workers with out the data or approval of the IT division. As an example, a advertising group would possibly use a third-party software to streamline their work, unaware of the safety dangers it would pose. These unmonitored functions can create important safety gaps.
One other essential difficulty is the software program provide chain danger. Many companies depend on third-party distributors for varied providers, comparable to database administration or community monitoring. Any breach in these exterior programs can instantly influence on the corporate’s safety.
AI can play an important position in addressing these vulnerabilities by repeatedly monitoring community exercise, detecting uncommon patterns, and figuring out potential threats in real-time. AI-powered options can even automate the administration of software program updates and patches, making certain that every one programs stay safe with out requiring fixed handbook oversight.
How do you steadiness the necessity for complete risk detection with the practicalities of useful resource allocation and cost-effectiveness for companies?
Balancing complete risk detection with useful resource allocation and cost-effectiveness is usually a tough job. The secret’s to prioritize and phase safety investments based mostly on the particular wants and dangers of the enterprise.
Quite than spreading sources skinny throughout all potential threats, concentrate on defending essentially the most essential property and processes first. This focused strategy ensures that sources are allotted the place they’re most wanted, maximizing effectiveness.
Using AI can be essential for effectivity. By automating routine safety duties, AI reduces the necessity for in depth human intervention, saving time and prices. Moreover, adopting a scalable strategy permits for changes in safety measures because the enterprise grows, making certain ongoing safety with out overspending.
What are the important thing concerns for companies when integrating AI-powered cybersecurity options like these supplied by Sequretek?
When integrating AI-powered cybersecurity options, companies want to contemplate a number of key components. First, it’s important to grasp the particular safety wants and challenges of the group. This includes assessing the present safety panorama and figuring out essentially the most essential areas the place AI could make a major influence.
Subsequent, evaluating the scalability and suppleness of the AI resolution is essential. It ought to be capable of develop alongside the group and adapt to evolving safety threats. Seamless integration with present programs and workflows can be necessary to stop any disruptions.
Lastly, companies ought to take into account the benefit of use and the extent of assist supplied by the seller. Efficient coaching and ongoing assist are important to make sure the group can absolutely make the most of the AI resolution’s capabilities. At Sequretek, we prioritize complete assist and coaching to assist our shoppers derive most advantages from our AI-powered cybersecurity options.
How do you foresee the intersection of cloud safety and AI evolving, and what improvements can we count on from Sequretek on this space?
Once we have a look at the evolving trade of cloud safety intersecting with AI, it presents a multifaceted problem. Enterprises right this moment function throughout various environments, spanning on-premises infrastructure, varied cloud platforms like AWS or Azure, and cloud functions comparable to Salesforce. Moreover, with the workforce more and more distributed in distant and hybrid setups, the duty of directing safety threats throughout these environments is complicated.
That is the place the intersection of cloud safety and AI turns into essential. At Sequretek, we’re assembly this problem with our progressive strategy. Our flagship resolution, Percept XDR, integrates, understands, detects, reacts, and remediates safety threats throughout complicated IT infrastructures. It supplies real-time insights into potential danger areas throughout identities, units, servers, networks, databases, and functions.
However we’re not stopping there. We’re increasing our choices to incorporate steady vulnerability administration and compliance administration platforms. These additions empower organizations to proactively determine and deal with vulnerabilities earlier than they’re exploited by malicious actors.
What recommendation would you give to approaching entrepreneurs within the expertise sector, notably these seeking to innovate in cybersecurity and AI?
At present, the tech sector isn’t having the very best of occasions. A number of that is an overhang from post-COVID occasions when folks purchased loads of stuff randomly, and corporations ended up constructing merchandise whether or not they wanted them or not. Nonetheless, there’s a brilliant spot amidst all this – cybersecurity. Because the consumption of expertise turns into an integral a part of our lives, the significance of cybersecurity will solely enhance.
Contemplate the varied programs in danger: common IT programs that proceed to get breached, new-age programs companies use to function higher available in the market area, IoT programs, and the evolving area tech. Every of those creates distinctive challenges. The embedded {hardware} making its manner into the market, client IoT applied sciences, and even medical implants individuals are working in the direction of, all signify one factor – the position of safety will grow to be extra essential. Traditionally, the results of safety dangers had been information breaches, enterprise continuity disruptions, model injury, or monetary losses. However now, with newer applied sciences, the stakes are greater. Think about stopping a automotive remotely on a freeway – this might result in fatalities. Or take into account tampering with the electrical energy grid or interfering with medical units like pacemakers, that are remotely accessible. The scope of safety is increasing past conventional dangers to doubtlessly life-threatening eventualities.
Moreover, the rise of deep fakes and their in depth use in day-to-day conversations can create political and civilian unrest. We’re shifting into the darker facet of safety dangers. Nonetheless, on the flip facet, this presents extra alternatives for these on the nice facet to develop options and cease these threats.
Extra expertise and the range of tech means extra cybersecurity breaches. From the second we get up to the time we go to mattress, we’re infrequently indifferent from expertise. This fixed proximity creates challenges that should be addressed. The way forward for cybersecurity is each difficult and stuffed with alternatives. For these seeking to innovate, the important thing lies in understanding the evolving dangers and growing options that may hold tempo with the speedy developments in expertise. Keep targeted, keep knowledgeable, and most significantly, keep resilient.