Social community Reddit may monetize by tucking some subreddits behind paywalls, Reddit CEO Steve Huffman instructed in the course of the firm’s Tuesday earnings name (by way of Engadget).


Huffman stated that Reddit plans to “unlock the door” for subreddits that would have “exclusive content or private areas.”

I feel the present, altruistic, free model of Reddit will live on and develop and thrive simply the way in which it has. However now we are going to unlock the door for brand new use instances, new sorts of subreddits that may be constructed that will have unique content material or non-public areas, issues of that nature.

Huffman didn’t outright verify that Reddit goes to cost for entry to subreddits sooner or later, however that appears to be what he was hinting at.

Reddit additionally plans to check AI-powered search outcomes later in 2024, with AI used to summarize and suggest content material. Huffman stated that the search instruments would assist “users dive deeper into products, shows, games and discover new communities on Reddit.” Huffman believes that search might be a significant supply of promoting income going ahead.

Reddit has already established offers with Google and OpenAI to permit the businesses to coach their AI fashions utilizing Reddit content material, and OpenAI’s ChatGPT is now capable of floor Reddit conversations in ChatGPT. Reddit tried to succeed in a cope with Microsoft, however failed to take action, and later blocked Bing from accessing Reddit content material.

Final 12 months, Reddit began charging builders for accessing its API, which led to the shutdown of a number of in style Reddit shoppers, together with Apollo. Apollo developer Christian Selig stated that he would wish to pay $20 million per 12 months in charges to maintain the app up and operating, which was not possible, and Reddit was not keen to work with him or present an affordable timeline to make modifications.

Reddit started charging for API entry forward of when it turned a public firm in March 2024, and it continues to hunt new methods to monetize content material from its consumer base.

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