Roblox has appointed Jerret West as its new chief advertising officer and head of market growth. On this brand-new position, West will lead the platform’s advertising and artistic groups and report on to founder and CEO David Baszucki.
“I’m looking forward to having Jerret join the leadership team and work with us as we continue to scale and bring our vision to connect a billion people globally with optimism and civility,” stated Baszucki.
Alongside West’s appointment, Roblox additionally promoted Desiree Fish to chief communications officer. She served as VP of Communications since January 2021, main Roblox’s communications and advertising efforts throughout its CMO search.
Main Roblox’s worldwide progress
Roblox plans to leverage West’s prior expertise main international groups to drive worldwide progress. Earlier than becoming a member of Roblox, West most not too long ago served as CMO of Xbox and company vice chairman of Microsoft Gaming since December 2019. Earlier than this, he held numerous senior management advertising roles at Netflix the place he helped launch and develop the platform in over 40 international locations throughout Europe and Asia Pacific.
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“Roblox is just scratching the surface of its opportunity on its own platform and in connecting to people around the world. It is THE place where generations growing up in the digital world meet daily to enjoy millions of immersive experiences together,” stated West.
A part of West’s duties will embody supporting Roblox’s model partnerships. Along with its immersive experiences, Roblox has added ecommerce assist and programatic video adverts to make the platform much more accessible for manufacturers.
“For brands, Roblox is in an amazing position to partner in unique ways that haven’t been explored before. I see a vibrant and engaged community that is growing and a platform that is constantly exploring new ways to create joy and fun. As a marketer, this is an amazing place to storytell and connect all kinds of content to a huge and growing community. I can only imagine what content we’ll bring to the platform as we grow around the world,” stated West.