iPhone 15 Professional Max
Apple is not on high of the worldwide smartphone market in 2024 up to now, although the iPhone did profit from prospects shopping for extra premium fashions.
The vacation procuring season is a vital one for a lot of firms, together with Apple. Nonetheless, the next quarter is when launch and vacation gross sales begin to slip, which analysis from Counterpoint seemingly signifies.
In accordance with the agency’s newest Cell Market Monitor report masking the primary quarter of 2024, Apple was second by way of international smartphone shipments. Apple reportedly secured a 17% market share, overwhelmed solely by Samsung with 20%.
To Counterpoint, this was a “dethronement,” but it surely’s not. Actually, it is the same old post-holiday gross sales downturn that occurs yearly.
Apple begins its gross sales with a bang, however ultimately the preliminary gross sales rush falls off. That’s, till Apple releases extra iPhones within the fall, because it all the time does.
International smartphone shipments for Q1 2024 [Counterpoint]
Apple’s place does beat different China-centric producers, together with Xiaomi with 14%, Oppo with 8%, and Vivo at 7%.
As a complete, international shipments for 2024’s first quarter grew 6% year-on-year, to 296.9 million items in complete. The market additionally declined on a successive quarterly foundation by 8%.
On a regional foundation, Apple nonetheless led the pack in North America, with a 52% share versus 31% for Samsung, although Counterpoint beforehand mentioned the market was weakening. In Europe, Samsung led 32% to Apple’s 25%.
In Asia, Apple managed 14%, simply behind chief Xiaomi’s 15% share. In LATAM nations, Apple was fourth with 6% to Samsung’s 31%, and it managed 5% in MEA towards 22% for Samsung.
Regardless of dropping its first-place place on international shipments, Counterpoint provides respite for Apple, in that it loved the next common promoting worth per system. Whereas the estimated ASP is not disclosed, it’s mentioned to be as a result of improved gross sales of the Professional fashions, driving up the quantity customers are keen to pay.
Earlier in Might, Counterpoint supplied extra granular particulars of world smartphone gross sales for the quarter. On the time, it declared the iPhone 15 Professional Max as the highest smartphone with a 4.4% share, adopted by the iPhone 15, iPhone 15 Professional, and iPhone 14.