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Škoda Enyaq & Excellent function the ‘Red Car’ for Tour director Christian Prudhomme
Mladá Boleslav — Škoda Auto marks its twenty first consecutive 12 months because the official foremost accomplice of the Tour de France. The 111th iteration of the world’s most well-known biking race begins on 29 June with the Grand Départ in Florence, Italy. For the primary time, the occasion won’t end in Paris this 12 months, because of the Olympic Video games beginning within the French capital only a few days later. On most levels, the all-electric Škoda Enyaq shall be serving Tour director Christian Prudhomme because the ‘Red Car’, main the peloton all through the race. The route will take the 176 riders and 205 Škoda help automobiles throughout 21 levels and almost 3,500 kilometres to succeed in Good on 21 July. By the carmaker’s social media channels and the WeLoveCycling web site, followers can entry unique background info and compete for thrilling prizes. In February this 12 months, Škoda Auto underlined its dedication to biking, extending its partnership with the biking occasion’s organiser, A.S.O., till 2028. The Czech carmaker can also be supporting the Tour de France Femmes avec Zwift for the third consecutive 12 months.
Martin Jahn, Škoda Board Member for Gross sales and Advertising, feedback: “For over 20 years, Škoda has been closely associated with professional cycling. By extending our agreement until 2028 earlier this year, we demonstrate our firm commitment to A.S.O. and the global cycling community. In the coming weeks, our focus will be on the Tour de France and the athletes’ impressive performances. We will engage fans in the racing action through our WeLoveCycling platform under the motto ‘What’s your Tour?’ – offering behind-the-scenes insights, contests, live impressions from the route, and interviews with fans conducted by former British professional cyclist Cameron Jeffers on our official social media channels.”
Complete automobile fleet for the race organisers
The race director Christiane Prudhomme will lead the peloton within the Crimson Automotive geared up with particular options comparable to a panoramic sunroof and state-of-the-art communication know-how. This 12 months, the all-electric Enyaq and the model’s flagship Škoda Excellent will function his cellular command centre. The official fleet of the Tour includes 205 Škoda automobiles, which is able to accompany the peloton of 176 cyclists in 22 groups over the whole 3,492 kilometres throughout 4 international locations: Italy, San Marino, Monaco, and France. The 21 levels embrace eight flat sections, 4 hilly levels, seven mountain levels, and two time trials, passing by way of the Italian Apennines, the Italian and French Alps, the Massif Central, and the Pyrenees.
Škoda and the Tour de France — a 21-year partnership
Since 2004, Škoda Auto has repeatedly supported the world’s largest biking occasion because the official foremost and automobile accomplice. Moreover, for the 14th time, the Škoda Design Group is liable for crafting the crystal glass trophies for the general winner and the leaders of the factors, mountain and younger rider classifications within the Tour de France. For ten years, the Czech automotive producer has additionally sponsored the inexperienced jersey for the chief of the factors classification.
Likelihood to win a visit to the Tour de France 2024
On the WeLoveCycling web site, followers can participate in contests to win thrilling prizes, comparable to premium bicycles, unique signed inexperienced jerseys, biking gear and far more. The grand prize is a Škoda-organised three-day journey to this 12 months’s Tour de France. This unbelievable expertise consists of accompanying the peloton in a Škoda automotive, flying in a helicopter over the route and driving with biking legend and Tour de France winner Andy Schleck. As a part of the ‘What’s Your Tour’ marketing campaign, former British skilled racer Cameron Jeffers will present unique background info, ambiance and interviews instantly from the race. Followers can entry this content material underneath the #whatsyourtourde hashtag on social media channels. Moreover, by way of the Tour de France Cellular App powered by Škoda, supporters can observe the dwell motion on the observe, obtain the newest updates, and revel in charming behind-the-scenes tales.
Škoda’s dedication to biking rooted within the firm’s historical past
The historical past of the Czech automaker is intently linked to bicycles: In 1895, Václav Laurin and Václav Klement based a bicycle manufacturing unit in Mladá Boleslav, and bicycles and biking equipment have been a part of the corporate’s prolonged product vary for a few years. Škoda Auto has lately renewed its partnership with A.S.O. and helps a complete of 20 worldwide skilled and beginner sports activities occasions. Moreover, the carmaker sponsors the Czech stage of the nationwide beginner race L’Étape du Tour de France. Since 2022, Škoda Auto has additionally supported the Tour de France Femmes avec Zwift, which this 12 months begins on 12 August in Rotterdam, Netherlands, and concludes after eight levels on 18 August in Alpe d’Huez.
Comply with the TDF at WeLoveCycling.com
Supply: Škoda
