Since first introducing its generative AI assistant, Snap has been steadily ramping up the quantity of AI in its app. Now, the corporate is including a brand new slate of AI-powered options because it begins testing a bigger redesign of the app.
Snap usually brings new AI options to its Snapchat+ subscribers first, and the corporate is constant the pattern with a brand new characteristic referred to as “My Selfie.” The characteristic makes use of selfies to create AI-generated photos of customers and their associates (if additionally they subscribe) in inventive poses and conditions. The corporate can be rolling out a brand new “grandparents lens” that makes use of AI to think about what you would possibly seem like as a senior citizen.
Snapchat+ subscribers will even get entry to a brand new AI characteristic in recollections, which tracks customers’ beforehand saved snaps. With the change, Recollections will be capable to floor images and movies which were edited with with AI-generated captions or new AR lens results.
Moreover, Snap is making its chatGPT-powered MyAI assistant extra highly effective with the flexibility to “problem solve” based mostly on picture snaps. The corporate says the assistant will be capable to translate restaurant menus, determine crops and perceive parking indicators.
The brand new AI capabilities arrive as Snap is beginning to check a bigger redesign of its app that’s meant to make Snapchat, lengthy criticized for a complicated interface, easier and extra intuitive. The brand new design will carry conversations between associates and Tales content material right into a single view, with Tales on the prime of conversations. (Apparently Snap beforehand mixed customers’ chats and Tales right into a single feed in a earlier, extensively unpopular redesign in 2018.) The redesign will even eradicate a separate tab for the Snap Map, inserting it as an alternative within the “chat” tab.
And as an alternative of preserving separate sections for Highlight and Tales, Snap will mix the 2 right into a single “Watch” feed that may algorithmically advocate content material. Whereas the present iteration of Snapchat has 5 distinct sections, the “simplified” model could have simply three, together with the digicam, which can nonetheless be the primary display customers see upon launching the app.
Snap has struggled with main redesigns up to now and the corporate says it intends to roll out the brand new look slowly, with solely a small variety of customers getting the replace to begin.