Photograph: Cult of Mac
The streaming music service Spotify simply elevated its costs for brand new U.S. subscribers. The prices of most subscription choices at the moment are above these of its arch rival, Apple Music.
The brand new costs go into impact for present subscribers in July.
Spotify subscription costs are going up
Spotify and Apple Music are locked in a struggle to be the world’s hottest music streaming service, with Amazon Music attempting to maintain up. Their ad-free companies are comparable sufficient that the choice between the 2 usually comes all the way down to iPhone vs. Android or U.S. vs. Europe (Spotify is predicated in Sweden).
Worth has additionally been a part of the competitors, so Apple Music now has the benefit. Spotify warned its clients on Monday, “So that we can continue to invest in and innovate on our product features and bring users the best experience, we occasionally update our prices.”
An Particular person Spotify plan is now $11.99 per thirty days, up a $1. The Duo plan jumped to $16.99 per thirty days, up $2. The Household plan is $19.99 per thirty days, up $3. Solely the Scholar plan stayed at its similar $5.99 per thirty days price.
The final value hike was in July 2023. Subscribers within the U.S. can anticipate an electronic mail within the close to future alerting them to the 2024 enhance.
Spotify vs. Apple Music
For comparability, a person Apple Music plan is $10.99 per thirty days. A Household plan is $16.99 per thirty days and the Scholar plan is $5.99 per thirty days.
In fact, Spotify has a ad-supported choice that’s in any other case free, whereas Apple Music doesn’t.
Within the struggle to be the most important, the Sweden-based service is successful. It claims 239 million subscribers worldwide. Its U.S. rival has an estimated 112 million customers worldwide.