Waymo Launches Intelligent, Cute, Artistic Advertising and marketing Marketing campaign with Fortune Cookies – CleanTechnica – Uplaza

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Waymo has been increasing fairly a bit up to now yr, and now it’s seeking to drum up much more enterprise with a intelligent, cute, inventive new advertising marketing campaign. In San Francisco, Waymo has slipped little advertisements into fortune cookies at dozens of Chinese language eating places.

The advertisements embrace the slogan “The future is here” (much like the CleanTechnica slogan “The future is now”). As you’ll be able to see within the image above, there’s additionally a QR code to take you to the Waymo One app — the place you can begin reserving robotaxi rides. It looks as if this may very well be a good way to get extra folks to obtain the app and use the service who’re nonetheless simply utilizing Uber/Lyft or — the horrors — regular taxis!

What this tells me is that, as Waymo has been ramping up, it wants some assist now discovering extra prospects.

So far as we’re conscious, Waymo hasn’t tried out this new guerrilla advertising marketing campaign within the different cities the place it operates — Austin, Los Angeles, and Phoenix. Perhaps quickly? Or possibly they’ll strive one thing else there?

“And that future-is-here theme is actually the throughline of a larger campaign of outdoor and social-media ads in multiple markets touting a driverless future that has, in fact, arrived—where rush hour becomes a time to relax or prepare for a date or even practice the French horn while your Waymo takes you wherever you’re going,” Quick Firm writes.

Waymo additionally simply signed an settlement with Hyundai to make use of its IONIQ 5 electrical vehicles for robotaxi companies, and in addition has Zeekr electrical autos ready within the wings. Waymo lately expanded in New York. And it unveiled a less expensive new Waymo Driver robotaxi platform that may function properly in varied climate circumstances. Moreover, Waymo lately doubled its robotaxi journeys in simply 3 months. Issues are taking place in Waymo world.

For extra from a standard consumer’s perspective, listed below are a few current evaluations of the Waymo robotaxi consumer expertise:

First & Second Waymo Expertise Throughout the Metropolis

Clean, Punctual, Simple — third, 4th, & fifth Waymo Experiences