Issues aren’t going the way in which Apple hoped. Earlier than September, analysts reported that Apple can be constructing extra iPhone 16 telephones, principally upping the variety of Professional fashions produced. Now that the primary week of pre-orders is finished, analyst Ming-Chi Kuo compiled information that reveals that pre-orders are down and it’s principally the fault of the 2 Professional fashions (the iPhone 16 and 16 Plus numbers truly went up!).
Let’s take a look at the outcomes from final week’s ballot to try to work out what went fallacious. Apple didn’t enhance the costs, which was nice to see. The upper cost charges over USB-C and MagSafe are nice too, plus all new fashions have sufficient RAM and NPU efficiency for Apple Intelligence. That mentioned, the 2 vanilla fashions are nonetheless utilizing 60Hz shows. It doesn’t should be LTPO panels, Apple, however even cheap-o telephones have 120Hz shows today.
Anyway, at 6.9”, the iPhone 16 Professional Max is simply too large for 15% of voters. 13% are an older technology iPhone for this or different causes. The 15 Professional Max is a extra manageable dimension and it has principally the identical cameras, apart from the 48MP extremely huge.
The 6.3” display screen on the iPhone 16 Professional was a significantly better concept, barely anybody thinks that the dimensions of the cellphone is a matter. However practically half of voters are saying that they’re transferring to Android. Even older generations of iPhone Professional aren’t that interesting, perhaps Apple has been resting on its laurels for too lengthy. No matter it’s, at 17.7%, the Professional mannequin has the best optimistic vote.
The iPhone 16 Plus noticed an enormous 48% soar in pre-orders in comparison with the 15 Plus, however the whole numbers are nonetheless method, method under the others. Folks don’t know what to consider this one. Many plan on getting a Professional as a substitute or grabbing an older mannequin – with no dimension enhance, the one tangible improve this technology is the brand new aspect buttons – some are transferring to Android and lots of simply don’t care concerning the Plus.
The iPhone 16 obtained 15.1% optimistic vote, coming second after the 16 Professional, and the best proportion of individuals (8.9%) who may determine to get one after studying the evaluations. Some are tempted to get a Professional mannequin this time round, however few (effectively, comparatively few) are pondering of going with an Android as a substitute.
It appears that evidently Apple misinterpret what customers need – it had large hopes for the iPhone 16 Professional Max, however as a substitute the mannequin is struggling. It’ll in all probability nonetheless find yourself the highest vendor of the 4, although. Kuo speculated that the delay of Apple Intelligence stored pre-orders for the 2 iPhone Professional fashions down and gross sales will enhance as soon as that arrives (and the upcoming vacation season will assist too). A method or one other, the Q1 2025 report from Apple goes to be an attention-grabbing one.