WhatsApp introduced as we speak that it has reached 100 million month-to-month energetic customers within the US. This comes only a few months after the messaging service revealed that it’s seeing double-digit progress within the US.
Regardless of over two billion individuals utilizing WhatsApp worldwide, it has a restricted US presence. Nonetheless, the Meta-owned firm has been engaged on increasing its presence within the area.
WhatsApp is seeing spectacular progress within the US
Within the US, iPhone customers use iMessage to speak with their family and friends who use an iPhone. When texting their associates utilizing an Android cellphone, they fall again on SMS, which gives an inferior cross-device messaging expertise. WhatsApp solves this downside, and regardless of its recognition worldwide, it did not penetrate the US messaging market for a very long time.
100 million of you within the US utilizing WhatsApp 🤝 pic.twitter.com/FqYOhQMBbH
— WhatsApp (@WhatsApp) July 25, 2024
Nonetheless, the tide seems to be altering with the speedy progress of the Meta-owned messaging service within the US. This could possibly be partially because of the firm’s aggressive advertising marketing campaign and the addition of a number of helpful options to its platform. WhatsApp has ramped up its promoting efforts within the US, specializing in the inexperienced and blue bubble divide.
The transfer appears to be working, with WhatsApp now having over 100 million customers within the US. In a press release to The Verge, a WhatsApp spokesperson revealed the corporate is seeing the quickest progress in Los Angeles, New York, Miami, and Seattle. It additionally has over 10 million customers in Texas.
iOS 18 will undertake RCS for higher cross-device messaging
Given WhatsApp’s higher cross-platform messaging expertise, its double-digit progress isn’t a surprise. Meta has additionally added a number of helpful new options to the messaging service in the previous couple of years, together with the flexibility to edit despatched messages, a local Mac app, multi-account assist, and enhanced group calling assist.
Issues would possibly change as soon as Apple releases iOS 18 later this 12 months. The corporate will lastly combine RCS into the Messages app, enabling a greater messaging expertise with Android customers. It should make iMessage a greater cross-device communication instrument, but it surely received’t be sufficient to problem WhatsApp’s international messaging crown.
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