XenTag is offering manufacturers and creators with a singular resolution to interrupt artistic limitations and introduce superior, limited-edition merchandise into their product traces. After ten years within the GPS and telematics options industries, CEO Vishal Singh and his crew found the convergence level between blockchain and NFC know-how as a device to fight counterfeiting, safeguard authenticity and allow really one-of-a-kind merchandise.
“The potential of NFC technology is massive,” Vishal mentioned, “and we saw an opportunity to solve real-world problems in an innovative way. Counterfeiting was a major pain point… [but] our solution goes much further, giving brands and creators the opportunity to design unique, limited-edition pieces that carry real value.”
Breaking into the business
Beginning XenTag wasn’t simple. It prides itself on being an organization prepared to take up the problem of harnessing the advanced mixture of NFC and blockchain applied sciences.
“Unlike common NFC tags,” Vishal continued, “our tags are backed by blockchain, ensuring each xentag is bullet-proof secure and non-fungible, a unique digital identity that is used to certify ownership and authenticity. This makes a critical difference in the collectibles market, where the authenticity and rarity of each individual item is directly tied to its value.”
To make the answer viable, they labored onerous to make sure that it was scalable, inexpensive and straightforward to combine into product traces. Additionally they wanted to present the top customers a easy and frictionless expertise. They’ve created a person expertise requiring no blockchain data or crypto wallets. All the top person has to do is faucet a product’s built-in xentag with their cellphone to open a robust but easy and acquainted person expertise.
A deal with creatives
XenTag emphasizes its dedication to incentivizing outstanding collectible merchandise by enabling creators to earn royalties on objects which might be resold on the secondary market. When a model or artistic makes common limited-edition collectibles, this function rewards them with continued potential to earn income. In flip, this encourages them to maintain merchandise “alive,” by including unique content material, perks and rewards to the xentag’s digital expertise that construct lasting connections with their followers and house owners, and add worth to their collectibles.
SneakerCon NYC collaboration
To display the effectiveness of their know-how, XenTag collaborated with a few of the hottest sneaker designers and artists at Sneaker Con NYC to showcase how they’ll elevate collectible streetwear and footwear.
“Johnny’s Kicks and Jae Tips bring their artistic flair and cultural influence to design sneakers that are more than just footwear,” Vishal mentioned. “They’re statements of identity, and in this case, the power of creative collaboration.” Jae Suggestions is the designer behind the coveted Saucony Grid Shadow 2, and Johnny is a sneaker artist who deconstructed and rebuilt a pair with uncommon supplies into one thing completely distinctive–a prized high quality for any sneakerhead. It is a important transfer within the collectibles market, the place sneakers like these typically promote for 1000’s of {dollars}.
Vishal was energized by the thrill surrounding XenTag’s entry into the sneaker superfan group: “This pair of xentagged sneakers whipped up a frenzy of hype during a stage event with its creators at Sneaker Con New York, and we can’t wait to see how they’ll trade in the secondary market.”
The way forward for XenTag
The minds behind XenTag see manufacturers and creatives fully reimagining their product traces, reaching into any realm the place popular culture and collectible merchandise intersect. The demand for Xentag from product designers is snowballing, and Xentag has the lucky place to set the market momentum that exhibits their resolution off the perfect. They’re canvassing for these manufacturers and creatives with superfan communities primed for collectible merchandise. In return, they collaborate intently to make sure the graceful integration of xentags into their merchandise.
“We aspire to help brands not just push the boundaries of product design,” Vishal remarked, “but the design of an entire community-driven experience around those products, turning them into highly coveted collectibles, and changing how we own the products we love.”
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